The Atari® Arcade Brings Direct Control to Atari's Greatest Hits App

SEATTLE, Oct. 3, 2011 /PRNewswire/ -- The Atari Arcade powered by Duo from Discovery Bay Games joins the growing line of "app-based accessories" designed specifically for the iPad and iPad 2. Boasting a retro design, complete with an analog joystick and four control buttons, the Atari Arcade brings a mobile, arcade-like experience to the "Atari's Greatest Hits" app, which has amassed over three million downloads to date on the App Store(SM).

(Photo:  http://photos.prnewswire.com/prnh/20111003/NY78538)

To begin using the Atari Arcade, consumers should first download the "Atari's Greatest Hits" app from the App Store. With the app installed, simply connect the iPad into the Atari Arcade's dock and then take control playing up to 100 Atari classics including Asteroids®, Centipede® and Missile Command®. Unlike wireless connections, this hard-wired dock provides accurate and speedy response to actions taken with the joystick or control buttons while also powering the Atari Arcade without the need for batteries.

"The Atari Arcade brings an entirely new dimension to our already successful 'Atari's Greatest Hits' app," said Lee Jacobson, SVP of Licensing, Atari Inc. "The Atari Arcade controller delivers a true mobile arcade experience."

"We've worked closely with Atari to ensure this controller is optimized to the fullest extent for each game offered in their app," said Craig Olson, CEO, Discovery Bay Games.  "We've designed the Atari Arcade so that it delivers a cool-factor for today's digital gamer that's both nostalgic and sleek."

The Atari Arcade will be available for $59.99 at Target (October 2, 2011); Apple Stores, Apple.com, and Toys R Us (November 1, 2011).

About ATARI, SA

Atari (www.atari.com) is a multi-platform, global interactive entertainment and licensing company.   The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, Backyard Sports®, Deer Hunter®, Ghostbusters®, and Rollercoaster Tycoon®.  Atari capitalizes on these powerful properties by delivering compelling games online (i.e. browser, Facebook® and digital download), on smartphones and tablets and other connected devices. The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony.  As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.  

Atari has offices in Los Angeles, New York, Paris, Lyon and London. 

© 2011 Atari Interactive, Inc. All rights reserved.

Atari word mark and logo are trademarks owned by Atari Interactive, Inc.

About Discovery Bay Games

Based in Seattle, Discovery Bay Games makes award-winning and innovative games, apps, and tablet and iOS game accessories that suit all ages and interests. The company's mission is to bring friends and families together to play, laugh, and interact. Discovery Bay is led by experienced game developers and professionals from a bevy of game companies including Cranium, Hasbro, Microsoft/Xbox, and Screenlife. Discovery Bay partners with internationally recognized brands and licensors such as Atari, Broadway Video/Saturday Night Live, GALLOP!, Highlights For Children, and The Smithsonian Institution. For more information, visit Discovery Bay Games or follow the company on Facebook or Twitter (www.twitter.com/discoverybayent).

SOURCE Discovery Bay Games



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