The Berry Company selects iPromote to Power Local Online Display Advertising Solution for their SMB Clients The collaboration enables the companies to effectively address the significant mid-market opportunity in the display ad space.
SAN LUIS OBISPO, Calif., Feb. 13, 2013 /PRNewswire-iReach/ -- SAN LUIS OBISPO, Calif. – February 13, 2013 – The Berry Company, LLC , a leading provider of local search and marketing solutions, today announced that it has selected iPromote, developer of simplified online display advertising solutions for small businesses, to power the Company's SMB local online display advertising solution.
The move by Berry unlocks the local display marketing channel for small businesses which, unlike their national advertiser counterparts, have been alienated from display by creative challenges, budgets and domain expertise. The new iPromote platform automates display ad creation for web and mobile, and its real-time inventory buying and local targeting technology helps small businesses drive local brand awareness and sales leads.
"Making online display advertising available and accessible at an affordable price helps round out our digital solution for the local clients we serve.," said Todd Renard, Senior Director, Digital. "Furthermore, by coupling display advertising with search and listing programs our trial customers increased leads by more than a third. There's a lot of pent up demand out there for display among SMBs."
iPromote's display ad platform features industry-leading workflow management tools which simplify all steps of campaign creation, delivery and reporting. Proprietary "WebpageToAds™ technology, complemented by an 11 million images library, automatically creates a suite of display ads based on an SMB's website content; simple online tools allow further customization. The platform bids for ad inventory from premium publishers impression by impression in real-time on advertising exchanges. "Our algorithms analyze every ad opportunity and we optimize campaigns multiple times per hour, meaning we maintain full control over even the smallest budgets," explained iPromote CEO, Gregg Albright. "We're excited that Berry shares our vision of 'no advertiser left behind' and our new platform levels the playing field for small business."
Renard highlighted, "Display advertising complements our other digital SEM and SEO packages by adding things such as sophisticated retargeting which helps businesses get their message to those consumers interested in a specific category or type of service."
The comprehensive iPromote platform powering the Berry's solution includes:
- Ad creative builder technology allowing business owners or Berry's sales force to create ads in minutes at minimal cost.
- Real-time bidding/buying of only targeted impressions from reputable publishers.
- Ad optimization based on proprietary algorithms designed for small business display advertising.
- Ad pacing which manages micro-budgets and paces campaigns evenly throughout the campaign period.
iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California, and Seattle, Washington. iPromote simplifies display advertising, providing user-friendly solutions that eliminate barriers small businesses face when advertising online. Patent pending WebpageToAds™ technology automatically creates professional-looking display ads from existing webpage content, saving advertisers time and money. The iPromote ad network leverages real-time bidding on ad exchanges through its AdXpert™ local ad serving and optimization technology. For additional information, visit www.ipromote.com.
Jason Brown 2KDirect, Inc., (805) 597-5018, firstname.lastname@example.org
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