MINNEAPOLIS, April 4, 2012 /PRNewswire/ -- For the past 9 years Coolibar, the nation's leading sun protective clothing manufacturer, has conducted a survey among the nation's dermatologists during the Annual Meeting of the American Academy of Dermatology (AAD), to determine their recommendations for the best methods of sun protection.
Research results from the 70th Annual Meeting, the largest meeting on record, held in San Diego, CA, March 17-19, 2012 revealed a unified response. The overwhelming majority of American dermatologists now believe that UPF clothing should be the first line of defense in sun protection followed by sunscreen. This attitude is held by 95.1% of American dermatologists (+/- 1.2% at the 95% confidence level) and is based on 1,265 survey participants.
"We know that the most effective sun protection comes from using a combination of methods including sun protective clothing and hats as a foundation plus sunglasses and sunscreens," said John Barrow, founder and president of Coolibar. This year's survey results highlight the importance of including sun protective clothing in summer wardrobes and come on the heels of the new guidelines for sunscreens from the FDA.
In addition to clothing, the top 10 sunscreen brands recommended by U.S. dermatologists were revealed. A mix of mass market brands combined with specialty brands are listed in order of the frequency with which they are recommended to patients:
- La Roche-Posay
- Blue Lizard
Coolibar is the most recommended and tested sun protective clothing company in the United States. Based in Minneapolis, the company was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market and beyond by producing and selling sun protective apparel for active families through catalog and online. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees UPF 50+ ratings for the life of their garments. Each garment is developed with sun protection as the number one priority with a full line of proprietary SUNTECT® fabrics. Coolibar has been recognized by the Skin Cancer Foundation, the American Academy of Dermatology and the Melanoma International Foundation for effective sun protection. Coolibar Cares, the company's giving back initiative, supports programs such as SunAWARE, School Sun Hat program, Doctor Connect, the AAD Camp Discovery for sun sensitive children as well as athlete sponsorships and product donations. For information about Coolibar, go to www.coolibar.com or call 1-800-926-6509.
Contact: Carol Schuler