The Best in Disability Advertising Awarded to Duracell at ANA Multicultural Marketing & Diversity Conference

Nov 11, 2014, 12:29 ET from eSSENTIAL Accessibility

Duracell and Creative Team Saatchi & Saatchi Announced as Winner of the First Ever ANA Multicultural Excellence Award in the People with Disabilities category

TORONTO, Nov. 11, 2014 /CNW/ - Monday evening, at its Multicultural Marketing & Diversity Conference in Miami, FL., the Association of National Advertisers (ANA) introduced a new award category to honor outstanding work in the disability sector. The Multicultural Excellence Award in the People with Disabilities category is the first of its kind in the industry.

The annual ANA Multicultural Excellence Awards recognizes the best multicultural advertis­ing campaigns. The 2014 awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Hispanic, LGBT, total market advertising, and for the first time ever – people with disabilities.

eSSENTIAL Accessibility Director, Mark Steele, presented the landmark award to winner Duracell for its moving ad "Trust your Power." Created by advertising giant Saatchi & Saatchi, "Trust your Power" was aired for the first time at the 2014 Super Bowl. The ad features the NFL's first legally deaf offensive player, Derrick Coleman of the Seattle Seahawks, and has made waves with its inspirational message since its debut. The ad was also chosen as "Best in Show" across all Multicultural Excellence Award categories.

"With approximately 1.3 billion people worldwide impacted by disability, it's no wonder that smart organizations like finalists Duracell, Guinness and Walmart are directly marketing to people with disabilities." said Mr. Steele. "It has been exciting to witness this positive change in the industry and we anticipate seeing more advertising featuring people with disabilities emerge over the next year."

About eSSENTIAL Accessibility:
eSSENTIAL Accessibility Inc. is a social enterprise with a mission to improve the lives of those living with disabilities. eSSENTIAL Accessibility has developed an innovative application to help people with physical disabilities access the web. The app is currently featured on the websites of brands such as MasterCard, Greyhound, Macy's and Merck, who offer the free assistive technology as part of their efforts to improve the customer experience for people with disabilities. For more information, please visit essentialaccessibility.com, follow us on Twitter, or connect with us on LinkedIn

SOURCE eSSENTIAL Accessibility



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