The Body Shop Announces 'Create an Original' Competition

EDINBURGH, Scotland, Nov. 10, 2010 /PRNewswire/ -- The Body Shop has announced its 'Create an Original' competition, offering customers the chance to join the Body Shop ranks and create their own product.

The beauty business has been dominated for years by amazing men and women whose original ideas have led to the launch of fabulous products, featuring both incredible and quirky scents and enhancing the everyday lives of the public. Now customers who believe they have what it takes to join the Body Shop ranks can enter a new competition which offers a once-in-a-lifetime opportunity for one individual to work with The Body Shop team in the UK and create a new product for people around the world to discover.  The company launched this international competition to coincide with the introduction of two Body Shop originals that will help spark nostalgic fragrance memories, namely the new special edition Raspberry Ripple Bath & Shower Gel and Watermelon Body Lotion.

Under auspices of Body Shop founder, Dame Anita Roddick, the original beauty products from The Body Shop have achieved iconic status internationally. For the chance to win, customers can enter the competition online at the Body Shop website with November 30th 2010 being the closing date for entries. Along with their original scent, customers are encouraged to share the story behind their scent suggestion and it could be bottled into a limited edition shower gel sold internationally.

The three people whose scents are shortlisted, will be whisked away to spend three nights in London in January 2011, with a friend. There they will become personally involved in bringing the original idea to life, spending time with The Body Shop product development team. Whether crowned the winner or not, each person shortlisted will also receive a supply of their fragranced shower gel to enjoy in the comfort of their home.  

The original, natural and ethical beauty brand will make sure that the winning product is enriched with Community Fair Trade aloe vera.  The pioneering Community Fair Trade programme now benefits over 25,000 people from marginalised communities around the world.

About The Body Shop

The Body Shop International plc is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet's resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Trade programme, to have introduced sustainable palm oil into its soaps, 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people.

The Body Shop has received the recognition of organisations including the British RSPCA, Royal Society for the Prevention of Cruelty to Animals, having been proudly awarded the prestigious RSPCA 'Lifetime Achievement Award 2009', "in recognition of the significant contribution the company has made in helping to achieve a ban on animal testing and in particular the work carried out by its late founder Dame Anita Roddick". In addition The Body Shop is pleased its products continue to win illustrious awards and accolades internationally. The brand continues to be cited as an 'ethical' and 'green brand'.

PR Contact:

Leanne Rinning

Head of Online PR

Bigmouthmedia

45 Timberbush

Edinburgh

EH6 6QH

0207 063 6923

www.thebodyshop.com



SOURCE The Body Shop



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