The Body Shop Celebrates New #ENRICHNOTEXPLOIT Commitment with Limited Edition Hemp Hand Protector by Street Artist Ben Eine

Feb 18, 2016, 12:50 ET from The Body Shop

NEW YORK, Feb. 18, 2016 /PRNewswire/ -- The Body Shop's iconic Hemp Hand Protector gets a bold new limited-edition packaging re-design by one of the world's most renowned street artists, EINE. Using EINE's famous typography, The Body Shop's Hemp Hand Protector communicates the positive and powerful message CHANGE.

 

CHANGE-- It's In Your Hands

Arnaud Jeanteur, General Manager International Brand, The Body Shop International says, "We admire Eine's street art that creates powerful messages globally, his charitable spirit and his mission to use art to change the world."

For every Limited-Edition Hemp Hand Protector purchased, $2.20 will be donated to The Body Shop Foundation, the charitable arm of The Body Shop International. Each donation will support the Foundation's initiative for change and protect and enrich the planet, the oceans or animals and people. One purchase equals one vote to help your chosen cause.

About the Commitment
The Commitment, which will support The Body Shop in its aim to be the world's most ethical and sustainable global business, is an extensive program of global activity and measurable targets that touches all areas of the business, to be delivered by 2020. The Body Shop has always believed that business can be a force for good and change. The new Commitment, entitled Enrich Not Exploit™, embraces the bold ethical principles from which The Body Shop was built.

The Commitment will enable The Body Shop to protect and nurture the environment and society across every part of its business: ingredients, products, packaging, stores, employees, suppliers and campaigns.

Under each of The Commitment's three pillars: enrich our people, enrich our products and enrich our planet, The Body Shop has specific, measurable targets by 2020 that make the business accountable for delivery. Follow @TheBodyShopUSA to learn more about the #ENRICHNOTEXPLOIT movement!

About the Artist
In 2010, EINE was catapulted to international fame when UK Prime Minister David Cameron presented one of his works to President Barack Obama on his first official state visit to the White House. From Berlin to Beijing, London to Los Angeles and many places in between, EINE's signature style has dominated the streets for 30 years. From his early days tagging in London to worldwide sell-out gallery shows and coveted collaboration with Louis Vuitton, the life of EINE has been one of immense change. EINE spreads colorful, positive and evocative messaging around the world, just like The Body Shop.

Eine says, "It makes me really proud to be able to use my art to spread positive messages around the world. When I can, I enjoy working with local people to involve everyone in the community in changing their environment."

About Hemp
The Body Shop has been using hemp since 1992, and since its launch in 1998, the Hemp Hand Protector has gained a cult beauty following for giving hands an intense moisture hit – with one sold every 9 seconds globally. Hemp seeds contain a high level of essential fatty acids, perfect for keeping your skin conditioned. And with the cold-pressed oil of 950 hemp seeds crammed into every 100ml tube, the ultra-efficacious formula helps soften and nourish the hardiest of hands.

Jennifer Hirsch, Beauty Botanist, The Body Shop says, "The balance of essential fatty acid in hemp seed oil works with the skin's own oils to provide intense hydration to the body's largest organ."

Hemp is one of the oldest crops in the world. The non-psychotic variety of hemp we use is known as a 'miracle' crop because it helps to structure soil, which is why it's often used to regenerate land between food crops.

Hemp is known to be four times more effective at capturing CO2 than trees. It uses no pesticides or herbicides and provides a habitat for local wildlife, helping to protect local biodiversity. Over 25,000 things can be made from industrial hemp and while we use the oil, the farmers in our French Community Trade co-operative use every part of the yield. This ensures we are leaving no crop waste behind meaning carbon is locked away, helping fight climate change.

Pricing: $20

Launch: Available February 22, 2016 at The Body Shop or TheBodyShop.com

About The Body Shop
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and after being acquired by L'Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000 stores in more than 60 countries.

Photo - http://photos.prnewswire.com/prnh/20160218/334735

SOURCE The Body Shop



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