2014

The British Invest in Good Night's Sleep!

LONDON, August 17, 2012 /PRNewswire/ --

A massive 56% of British people polled invest in a top quality mattress for the bedroom, a recent survey by designer bedroom furniture specialist, Feather & Black, reveals. The credit crunch might bite but families aren't compromising on quality when it comes to the home.

Furthermore, 17% say they love a non-alcoholic drink more than a boozy night cap (12%) to help them sleep! From relaxing in luxurious bed sheets, to snuggling up with a hot drink, the British grab a good night's sleep in style.  

Britain's top five favourites for a good night's sleep:

  1. Good quality mattress (56%)
  2. Hot drink e.g. cup of cocoa or hot milk (17%)
  3. Alcoholic drink (12%)
  4. Hot bath (9%)
  5. Luxurious bed sheets (6%)

The biggest difference between men and women is an alcoholic drink before bedtime, with 18% of men saying this helps them sleep and only 7% of women believing the same. Interestingly, 20% of women polled said a cup of cocoa or hot milk before bed ensures a sound night's sleep, compared to 13% of men. When it came to age differences 11% of 18-34 year olds said luxurious bed sheets are essential for a restful night, with only 3% of 55+years in agreement.

Adam Black, MD of Feather & Black, says: "The poll shows valuable insights into how the British unwind in the evenings. From having a cup of cocoa, luxurious bed sheets or a good quality mattress, they value simple pleasures to help them sleep. An easy solution to aid a good night's sleep in style is our bespoke pocket sprung mattress. Filled with silk, cashmere and mohair lining, it's the ultimate indulgence at bedtime."

Feather & Black is a leading bedroom furniture retailer with 36 stores nationwide, offering a wide selection of exclusively designed products including coordinating bedroom ranges, beautiful wooden beds, metal bed frames and mattresses, as well as children's beds, bed linens and accessories for both adults and children.    

Notes to editors:

  • Survey conducted up to 2000 respondents by Vision Critical

SOURCE Feather & Black




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