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The Business Journals to Take More Than 40 Newspapers Mobile With Handmark


News provided by

Handmark

Nov 30, 2010, 03:00 ET

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CHARLOTTE, N.C. and KANSAS CITY, Mo., Nov. 30, 2010 /PRNewswire/ -- The Business Journals today announced a partnership with Handmark® to launch mobile applications for their 42 Business Journal website properties.  The Business Journals, a division of American City Business Journals, is the premier media solutions platform for companies strategically targeting business decision makers.  Handmark is the leading mobile app partner for publishers and media brands.

The Business Journals serves over 10 million business decision makers via 42 websites, 64 publications, and over 700 annual industry leading events.  Handmark will develop separate mobile applications for each of the website markets, with St. Louis as the first market to launch their mobile application available now at http://bizjournals.com/stlouis/apps. Other markets are scheduled to launch by Q1 2011.

"We are dedicated to providing comprehensive, exclusive coverage on both local and national issues that affect our subscribers' businesses and assist them in opening doors and making connections," said Huntley Paton, Executive Editor for The Business Journals.  "Mobile is an integral part of our growth strategy to deliver a more relevant and convenient experience and we are proud to have Handmark as our partner."

The mobile applications will provide Business Journal readers instant access to all the latest news and information from their bizjournals.com digital platform, including top stories, events and more, with the ability to view news by industry. Subscribers to the print edition can now easily access premium stories from their mobile device as well.

Each application will be available as a free download for mobile customers using any iPhone, BlackBerry, or Android devices, as well as tablets such as the iPad and the Galaxy Tab.

"Business professionals are relying on their mobile device more and more as the primary source for breaking news both nationally and in their community," said Paul Reddick, Handmark CEO. "The Business Journals' team has an innovative approach in expanding their content and we are pleased to support a great new mobile experience for their customers."

Recently selected as the 2010 "Best Mobile App Developer" by Mobile Entertainment magazine, leading media brands and publishers continue to select Handmark based on its proven ability to develop and execute end-to-end mobile solutions. Handmark is an industry leader in the development, strategic distribution, monetization and on-going innovation across all major mobile platforms.

For more information about Handmark and its Mobile Publishing Platform, visit www.handmarkmobileapps.com.

About The Business Journals

The Business Journals, a division of American City Business Journals, is the premier media solutions platform for companies strategically targeting business decision makers.  We deliver a total business audience of over 10 million people via our 42 websites, 64 publications and over 700 annual industry leading events. Our media products provide comprehensive coverage of business news from a local, regional and national perspective. We have more people, publications and web sites covering our nation's business than any other business media organization.  For more information, visit www.bizjournals.com.

American City Business Journals (ACBJ) is the largest publisher of business-to-business information in the United States.  ACBJ is a unit of Advance Publications Inc., which also operates Condé Nast Magazines, Parade magazine, Fairchild Publications, the Golf Digest companies, Newhouse Newspapers and cable television interests.  For more information, visit www.acbj.com.

About Handmark

Handmark is the world's leading developer and distributor of mobile applications, specializing in mobile solutions for publishers and media companies. Leveraging 10 years of experience, Handmark is trusted by many of the world's leading media brands. The company delivers the industry's only full-service mobile publishing solution including development, distribution, monetization and on-going innovation across all major mobile platforms. Handmark also has a rich history of operating successful mobile application stores around the world and continues to create some of the industry's most successful mobile brands. For more information, visit www.handmark.com or follow Handmark on Twitter and Facebook.

SOURCE Handmark

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