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The Case for Integrating Public Relations and SEO Strategies to Drive Measurable Outcomes & Business Impact

The media pick up and audience awareness PR campaigns generate can provide significant benefits to a brand's web site optimization programs

Apr 10, 2013, 13:22 ET from PR Newswire Association LLC

NEW YORK, April 10, 2013 /PRNewswire/ -- An organization's public relations and search engine optimization teams have many similar goals in terms of increasing awareness of and visibility for the brand.  In many cases, however, the two departments operate independently.  Today on the Beyond PR blog, we discuss how integrating PR and SEO strategies can improve the effectiveness of public relations campaigns efforts and have a positive effect on crucial web site rankings.

Read the full post, titled "An SEO Expert's view of Public Relations," here: http://blog.prnewswire.com/2013/04/10/an-seo-experts-view-of-public-relations/ .

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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