The Clocks Are Going Forward This Weekend - A Cycling App That will Save Confusion and Save Lives
Tech start-up Blaze have partnered with Global Internet Marketing company Ayima, to create an App that will help save lives in the urban cycling community in big cities, and save confusion during the changing of the clocks.
LONDON, March 27, 2015 /PRNewswire/ -- April marks the start of the busy season for cyclists. The next six months see an annual 60% uplift in people travelling by bike.
One thing that not all cyclists may be aware of is that we are required by law to have our bike lights switched on between sunset and sunrise. On the Monday after the clocks change that applies to anyone cycling in London before 6:41am or after 7:30pm.
Doineedmybikelight.com is an app made by cyclists for cyclists in collaboration between tech start-up Blaze and Internet Marketing Company Ayima. Using your location, it offers an instant 'yes' or 'no' answer so you can have a safer journey, wherever you are in the world.
50% of urban bicycle commuting is during the evening or night, which is the time of day when judgement may not be at its peak.
Future journey times can be entered into the site, helping riders plan properly for the route ahead. Built primarily as a tongue-in-cheek take on cycling laws and common sense, the tool makes the ride to work a little more light-hearted. Visit doineedmybikelight.com to find all the answers!
The people behind #doineedmybikelight:
Blaze is a London-based startup dedicated to inspiring more people to enjoy life on a bike by creating products that improve cycle safety in cities.
Their revolutionary Laserlight bike light combines a white LED with a green laser to project the symbol of a bike onto the road six metres ahead, increasing the cyclist's footprint and alerting motorists to their presence. It directly addresses the most common accident scenario - vehicles side sweeping an unseen bike.
Blaze.cc teamed up with global Internet marketing company Ayima.com and a panel of keen cyclists to come up with simple solutions to help keep people cycle safe on the roads year round.
Ayima developed #doineedmybikelight to dispel misinformation about when you need your bike light switched on, using local laws and live sunrise and sunset data. Blaze founder and Laserlight inventor Emily Brooke commented, "It has been great fun working with Ayima! The partnership kicked off with an engaged brainstorming session between both teams and they have since turned our creative vision of DoINeedMyBikeLight into a beautiful, sharable piece of content that we are extremely proud of."
Blaze has raised investment from the Branson Family and leading European VC Index Ventures.
For enquiries please contact:
Blaze - Diana Danova, [email protected] - 07858 012595
Ayima - Janaya Wilkins, [email protected] - 07595 003739
Contact:
Janaya Wilkins
07595 003739
[email protected]
Photos:
http://www.prlog.org/12440104
SOURCE Ayima
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