2014

The Coffee Bean & Tea Leaf® And Operation Homefront Salute U.S. Armed Forces With Support At Home Coffee And Tea From Now To August 11, 2013 Commemorating our troops, the iconic homegrown brand will donate $1 of every limited edition Support at Home coffee and tea purchased to military families

LOS ANGELES, July 9, 2013 /PRNewswire/ -- The Coffee Bean & Tea Leaf® customers can pay tribute to U.S. service members and their families by reintroducing the limited edition Support at Home coffee and tea from The Coffee Bean & Tea Leaf® through August 11. The 50-year-old Southern Californian specialty coffee and tea retailer has renewed their partnership with Operation Homefront, a non-profit organization that provides emergency financial assistance and other support to families of service members and wounded warriors, to give back through the sales of the exclusive Support at Home specialty coffee and tea.  

(Logo: http://photos.prnewswire.com/prnh/20130709/LA44075LOGO)

The Coffee Bean & Tea Leaf® will donate $1 from every sale of its limited edition:

  • Support at Home ground coffee, a dark and distinctive blend that combines Sumatra and Brazil coffee beans for a bold, yet smooth flavor. A medium body, fruity aroma, black cherry flavor and a dark chocolate finish pair well with chocolate or caramel. The 12-ounce coffee will be available in participating stores and online while supplies last for $9.95.
  • Support at Home tea tin, 100 percent hand-plucked Ceylon black tea leaves sourced from the Bogawantalawa Estate in Sri Lanka. This tea boasts chocolate aromas, hints of sweet peach and deep wood flavors. The 20-count tin will also be available in participating stores and online while supplies last for $8.95.

Customers can also donate Support at Home coffee and tea directly to military families at purchase. Each package features a blank label for patrons to write a heartfelt message to the recipient.

"We're always excited to kick-off our Support at Home program with the help of our loyal customers and Operation Homefront, whose generosity has made this campaign a success over the past several years," said Mel Elias, President and CEO of The Coffee Bean & Tea Leaf®. "We hope donations from coffee and tea purchases bring our military families comfort in knowing we're humbled by their dedication and service to our country."

The collaboration between The Coffee Bean & Tea Leaf® and Operation Homefront has helped U.S. military members and their families for two years. "We appreciate the renewed commitment from The Coffee Bean & Tea Leaf® to support military families through Operation Homefront," said Jim Knotts, President and CEO of Operation Homefront. "We've found that many Americans want to show their appreciation for military families, but don't always know how. Support at Home coffee and tea will help us provide assistance directly to service members and their families."

About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has nearly more than 900 stores in 28 countries. In 2010, The Coffee Bean & Tea Leaf®  launched the CBTL™ Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home with the touch of a button. Please visit CoffeeBean.com or CBTL.com for more information.

About Operation Homefront
A national nonprofit, Operation Homefront leads more than 4,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has met more than 750,000 needs of military families since its inception in 2002.  A four-star rated charity by watchdog Charity Navigator, nationally, 95 percent of total revenue donated to Operation Homefront goes directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.

SOURCE The Coffee Bean & Tea Leaf



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