The Coffee Bean & Tea Leaf® Appoints Adam Tabachnikoff as Senior Vice President of Global Brand Strategy and Head of Marketing

Tabachnikoff will lead and direct innovative and creative marketing strategies plus new product promotions to further enhance the global brand image for the oldest and largest privately held coffee and tea retailer in the U.S.

Oct 12, 2015, 10:00 ET from The Coffee Bean & Tea Leaf

LOS ANGELES, Oct. 12, 2015 /PRNewswire/ -- The Coffee Bean & Tea Leaf®—the oldest and largest privately held specialty coffee and tea retailer in the United States—is pleased to announce the addition of Adam Tabachnikoff as Senior Vice President of Global Brand Strategy. Overseeing the global marketing team, Tabachnikoff will lead the charge in managing the company's marketing initiatives, brand image, and overall in-store customer experience around the world. He will report to CEO, John Fuller.

Tabachnikoff will lead all areas of global marketing including new product innovation, merchandising, advertising, local store marketing, web and digital services, loyalty platforms as well as internal and external communications.

"Adam's experience with other international restaurant brands provides him a uniquely global perspective and cross-channel marketing expertise that will both strengthen and aggressively expand our global brand initiatives," said Fuller.

Tabachnikoff brings with him over 20 years of experience in marketing within the quick service restaurant industry, previously acting in leadership roles at Church's Chicken® and Burger King®. Most recently, he served as the Vice President of Marketing Activation and Product Innovation at Church's Chicken® where he played a significant role in the company's new brand positioning and launch of a new digital marketing platform. Additionally, he oversaw new product development, calendar planning, merchandising, strategic partnership marketing, promotions and public relations. He previously served as the head of international marketing for the brand in more than 20 countries and international territories. 

"Joining the team at The Coffee Bean & Tea Leaf®, I'm looking forward to leading a group that will unite nearly 30 global markets to drive growth and expansion," says Tabachnikoff. "The company's legacy around the world is illustrious, and I am excited to be a part of this brand as we continue to strengthen the relationships with our customers and team members across the globe."

Tabachnikoff received his Bachelor of Arts from the University of Georgia and also holds an international MBA degree from the University of Nyenrode in the Netherlands.

Recognized for its commitment to quality coffee and tea since 1963, The Coffee Bean & Tea Leaf® has evolved into an iconic brand both across the United States as well as internationally. Accelerating its expansion into new territories, the company recently opened multiple stores in Japan in early May 2015 and most recently announced its entry into China with the opening of 700 stores planned over the next decade marking its 28th international market to date.

About The Coffee Bean & Tea Leaf®  
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For over 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® drink. The company has grown to be an international icon and currently has over 1,000 stores in nearly 30 countries. Please visit CoffeeBean.com for more information. 

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SOURCE The Coffee Bean & Tea Leaf



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