The Coffee Bean & Tea Leaf® Redefines Refreshment With Its New Beverage: The Tea Granita The Southern California-Based Coffee & Tea Authority Leverages its Premium Iced Tea and Trending Fruit Flavors to Create a New, Light and Refreshing Beverage
LOS ANGELES, March 3, 2014 /PRNewswire/ -- The Coffee Bean & Tea Leaf® just got a little sweeta on tea. The specialty coffee and tea retailer today introduced the Tea Granita, a new concept in the beverage category. Borrowing inspiration from the Italian granita dessert – made of fruit and ice – the Tea Granitas are a light, refreshing balance of premium iced teas and trending fruit flavors, and are blended with ice.
The Passion Fruit Tea Granita blends Assam Black Tea and the bright, bold flavors of passion fruit, yielding a slightly tart finish. The Pear Berry Tea Granita combines the company's popular Swedish Berries fruit infusion with notes of pear, creating a delicious caffeine-free beverage.
"The Tea Granita is a truly unique beverage that's perfect to launch in the spring," says The Coffee Bean & Tea Leaf® President and CEO, John Dawson. "It brings a delicious twist to iced tea refreshment and is the latest in a long line of tea beverage innovations from The Coffee Bean & Tea Leaf®. Our customers know us for our signature tea beverages, such as the Chai Tea Latte and Matcha Green Tea Ice Blended® drink, and we believe the Tea Granita is another delicious beverage our customers will love sip after sip."
I Need a Granita
To celebrate the launch of the new beverages, The Coffee Bean & Tea Leaf® will host "I Need a Granita Week" from Monday, March 10 to Friday, March 14. Guests are invited to try a Small Passion Fruit or Pear Berry Tea Granita for $2 between 2 p.m. and 6 p.m. at participating locations (terms and conditions apply).
About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For more than 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 950 stores in nearly 30 countries. Please visit CoffeeBean.com for more information.
Hi-resolution images of the Tea Granitas are available for media download. Contact Meghan Patke or Ali Stanley at Wagstaff Worldwide for images and more information.
SOURCE The Coffee Bean & Tea Leaf