LEUVEN, Belgium, May 21, 2013 /PRNewswire/ -- Stella Artois, the number one Belgian beer in the world, is an Official Partner of the Cannes Film Festival. This year, for the first time, Stella Artois will give fans around the world an intimate look inside the lives of world-class directors and actors in Cannes, through a video series known as the Connoisseur Series. Shot on location at multiple venues in Cannes, the Connoisseur Series will feature interviews with celebrities shot live on the red carpet, from inside Cannes' grand parties and aboard gorgeous yachts circling the Festival, which from May 15-26 will serve as the center of the film universe.
To watch the interviews, visit http://www.youtube.com/user/stellaartois.
The Connoisseur Series will connect fans with these artists as they talk through their work, their craft and the unparalleled experience of a starring role at world's most prestigious film festival. Videos will be available to viewers through such outlets as Yahoo! Movies (where it will serve as the video centerpiece of Yahoo! Movies' daily Cannes Film Festival coverage), as well as through the Stella Artois YouTube channel.
Zachary Quinto, star of 2013's Star Trek Into Darkness, is one of several actors and directors who have chosen to participate in the Connoisseur Series. Notables include Rosario Dawson, now starring in Danny Boyle's Trance, singer and actress Kat Graham, Margin Call Oscar nominated director JC Chandor, Fruitvale Station star Michael B. Jordan, actress and TV host Stacy Keibler and actor Paul Wesley.
"For Stella Artois, brewing is a passionate, painstaking process. We understand the commitment that is required to make a thing of beauty. Our Connoisseur Series will focus on the craftsmanship that goes into the filmmaking process, celebrating the actors and directors who make classic films a reality," said Pablo Firpo, Global Marketing Director, Stella Artois. "We want to know who inspires them and who infuriates them, we want hear their favorite on-set stories, the hidden secrets of filmmaking. The world can see what Cannes looks like; we've set out to show how Cannes feels from an insider's perspective."
Stella Artois has been a sponsor of the Cannes Film Festival for 12 years. The Connoisseur Series is only one of many activities that Stella Artois will undertake at Cannes. These include intimate hosted events with different celebrities and a presence at the larger parties that will light up the Riviera this May.
For more information about Stella Artois, please visit www.stellaartois.com.
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.
SOURCE Stella Artois