The Content Mix: Tips for Optimizing Seasonal Blog Posts
NEW YORK, Dec. 5, 2013 /PR Newswire/ -- Blogging isn't as simple as setting up a template and producing good content; to be successful, brands have to be strategic about the type of content they push out. Often, there is a focus on long-lasting, or evergreen, content because it can provide value for years to come and be repurposed periodically over different channels. It is equally as important that small business blogs understand the value of seasonal content and how to use it to their benefit to increase traffic and drive brand awareness in new audiences—when used effectively, it can serve as a "hook" to capture the interest of readers.
Jon Henshaw, Co-Founder of Raven Tools, offers simple and effective steps for producing and publishing seasonal content that drives traffic to your blog. From tried-and-true editorial calendaring to methods for sparking interaction and engagement, Henshaw's latest article for PR Newswire's Small Business PR Toolkit shows small businesses that seasonal content is a necessary component to creating the right content mix.
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