The Content Mix: Tips for Optimizing Seasonal Blog Posts

NEW YORK, Dec. 5, 2013 /PR Newswire/ -- Blogging isn't as simple as setting up a template and producing good content; to be successful, brands have to be strategic about the type of content they push out. Often, there is a focus on long-lasting, or evergreen, content because it can provide value for years to come and be repurposed periodically over different channels. It is equally as important that small business blogs understand the value of seasonal content and how to use it to their benefit to increase traffic and drive brand awareness in new audiences—when used effectively, it can serve as a "hook" to capture the interest of readers.

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Jon Henshaw, Co-Founder of Raven Tools, offers simple and effective steps for producing and publishing seasonal content that drives traffic to your blog. From tried-and-true editorial calendaring to methods for sparking interaction and engagement, Henshaw's latest article for PR Newswire's Small Business PR Toolkit shows small businesses that seasonal content is a necessary component to creating the right content mix.

To learn more:  http://bit.ly/IKwo59

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

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