The Coolest Super Bowl Commercials in 2013 Might Not Be Seen During the Big Game

TOLEDO, Ohio, Feb. 1, 2013 /PRNewswire/ -- Each year over 100 million viewers watch the big game.  Some people will tune in because they really want to see the game, but others will tune in just to see the top super commercials of 2013. Some of the most costly ads this year were running at around $4M dollars for a 30-second time slot. Even given these big stakes many companies are lining up to throw their hats in the ring. At the back of the line however are all the small businesses that are a few million dollars short of getting their company seen. Or are they?

While all the major companies and their marketing groups are focused on the big game, the small businesses are making their own commercials to show on the web on sites like YouTube. The number of follow-up views during the days immediately after the Big Game is almost impossible to determine, but it is absolutely staggering. The great thing about YouTube is that it costs small businesses nothing to throw their hat into the ring with the big guys.

One company named ICE Block Cooler did just that and with a $1000 budget they have been able to be near the top of the rankings on YouTube for many Big Game-related search terms. All you have to do is search on YouTube for any Big Game ad related term and scroll down until you see a glowing party cooler. Who knows if the fact that their product is so obviously cool has helped propel them into the limelight, or if it is the charitable cause that they support. 

The ICE Block Cooler was designed to help advance the "Light It Up BLUE" for autism awareness campaign. The product even has this slogan engraved into the bottom on the cooler and is a licensed vendor with Autism Speaks. Ten percent of all the Autism Speaks labeled sales will be donated to this cause.

ICE Block Cooler has proven that even in today's world the little guys can get seen through hard work and ingenuity. This Cooler cooler is definitely a great way to have fun and help "Light It Up Blue" at your event! One of this year's perfect gifts for men.


PR - M. Leister

This press release was issued through eReleases® Press Release Distribution. For more information, visit

SOURCE ICE Block Cooler


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