The Craft Beer Phenomenon

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Feb 03, 2014, 08:37 ET

NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Craft Beer Phenomenon

http://www.reportlinker.com/p02006271/The-Craft-Beer-Phenomenon.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Beer

Product Synopsis

This report provides an overview of the market for "craft beer" and the drivers behind the growth in the category .

Introduction and Landscape

Why was the report written?

Despite all of the hype surrounding the success of craft beer, there is a lack of consensus as to what "craft" beer actually is.

What is the current market landscape and what is changing?

Currently "craft" beers are undergoing an unprecedented period of growth. The category has prospered during the economic downturn as consumers seek better quality products – "more bang for their buck".

What are the key drivers behind recent market changes?

The four main drivers behind the growth of "craft" beers are quality; heritage; differentiation; and an anti-corporatist stance.

What makes this report unique and essential to read?

This report uses a wider definition of "craft beer" that encompasses speciality beers and brands produced by larger brewers and builds upon Canadean's granular data researched by "on-the-ground" analysts.

Key Features and Benefits

This report uses a wider definition of "craft beer" that includes historical speciality beers as well as brands produced by larger brewers

This report provides data and analysis of the performance of brands in the wider "craft beer" category.

This report profiles the "craft beer" strategies of the five leading global brewing groupsKey Market IssuesCanadean believes that a better definition of "craft" beer would be: Premium and Super premium priced speciality beers – excluding flavored beers, super-strength lagers and Stout.

"Craft" beers are part of a much wider societal trend towards authenticity and localism and away from processed foods. This is manifested in the growth of artisan cheeses; handmade chocolates; home baking and farmers' markets.

By definition "craft" tends to form a relatively small part of most global brewers business. However it is extremely profitable and, as the success of a brand like Blue Moon has shown, can provide much needed growth in otherwise static or declining mature markets.Executive Summary Defining "Craft" Beer History of the "Craft" beer revolution Drivers behind the growth of "Craft" beer Major Brewers Responses Section 2: Market Survey Market Survey Australia Brazil Mexico Russia Ukraine Canada USA Austria Belgium Denmark France Germany Italy Netherlands Spain Sweden Switzerland United Kingdom Other Markets Section 3: Company Survey Global Brewers and "Craft" Beer A-BInBev Carlsberg Heineken Molson Coors SABMiller Methodology and Product Definitions

List of Tables

Table 1: Australia "Craft" Beer Growth, 2008-2013 Table 2: Leading "Craft" Beer Brands in Australia, 2008 - 2013 Table 3: Brazil "Craft" Beer Growth, 2008-2013 Table 4: Leading "Craft" Beer Brands in Brazil, 2008 - 2013 Table 5: Mexico "Craft" Beer Growth, 2008-2013 Table 6: Leading "Craft" Beer Brands in Mexico, 2008 - 2013 Table 7: Russia "Craft" Beer Growth, 2008-2013 Table 8: Leading "Craft" Beer Brands in Russia, 2008 - 2013 Table 9: Ukraine "Craft" Beer Growth, 2008-2013 Table 10: Leading "Craft" Beer Brands in Ukraine, 2008 - 2013 Table 11: Canada "Craft" Beer Growth, 2008-2013 Table 12: Leading "Craft" Beer Brands in Canada, 2008 - 2013 Table 13: USA "Craft" Beer Growth, 2008-2013 Table 14: Leading "Craft" Beer Brands in the USA, 2008 - 2013 Table 15: Austria "Craft" Beer Growth, 2008-2013 Table 16: Leading "Craft" Beer Brands in Austria, 2008 - 2013 Table 17: Belgium "Craft" Beer Growth, 2008-2013 Table 18: Leading Craft Beer Brands in Belgium, 2008 - 2013 Table 19: Denmark "Craft" Beer Growth, 2008-2013 Table 20: Leading "Craft" Beer Brands in Denmark, 2008 - 2013 Table 21: France "Craft" Beer Growth, 2008-2013 Table 22: Leading "Craft" Beer Brands in France, 2008 - 2013 Table 23: Germany "Craft" Beer Growth, 2008-2013 Table 24: Leading "Craft" Beer Brands in Germany, 2008 - 2013 Table 25: Italy "Craft" Beer Growth, 2008-2013 Table 26: Leading "Craft" Beer Brands in Italy, 2008 - 2013 Table 27: Netherlands "Craft" Beer Growth, 2008-2013 Table 28: Leading "Craft" Beer Brands in the Netherlands, 2008 - 2013 Table 29: Spain "Craft" Beer Growth, 2008-2013 Table 30: Leading "Craft" Beer Brands in Spain, 2008 - 2013 Table 31: Sweden "Craft" Beer Growth, 2008-2013 Table 32: Leading "Craft" Beer Brands in Sweden, 2008 - 2013 Table 33: Switzerland "Craft" Beer Growth, 2008-2013 Table 34: Leading "Craft" Beer Brands in Switzerland, 2008 - 2013 Table 35: United Kingdom "Craft" Beer Growth, 2008-2013 Table 36: Leading "Craft" Beer Brands in United Kingdom, 2008 - 2013 Table 37: "Craft" Beer as a % of Total Volume, 2012 Table 38: A-BInBev - "Craft" Beer as % of Total Portfolio, 2012 Table 39: A-BInBev "Craft" Beer Brand Volumes Table 40: Carlsberg - "Craft" Beer as % of Total Portfolio, 2012 Table 41: Carlsberg "Craft" Beer Brand Volumes Table 42: Heineken - "Craft" Beer as % of Total Portfolio, 2012 Table 43: Heineken "Craft" Beer Brand Volumes Table 44: Molson Coors - "Craft" Beer as % of Total Portfolio, 2012 Table 45: Molson Coors "Craft" Beer Brand Volumes Table 46: SABMiller - "Craft" Beer as % of Total Portfolio, 2012 Table 47: SABMiller "Craft" Beer Brand Volumes

List of Figures

Figure 1: Australia Trends in Craft Beer, 2008-2013 Figure 2: Australia - Leading Craft Beer Brands, 2006-2013 Figure 3: Brazil Trends in Craft Beer, 2008-2013 Figure 4: Brazil - Leading Craft Beer Brands, 2006-2013 Figure 5: Mexico Trends in Craft Beer, 2008-2013 Figure 6: Mexico - Leading Craft Beer Brands, 2006-2013 Figure 7: Russia Trends in Craft Beer, 2008-2013 Figure 8: Russia - Leading Craft Beer Brands, 2006-2013 Figure 9: Ukraine Trends in Craft Beer, 2008-2013 Figure 10: Ukraine - Leading Craft Beer Brands, 2006-2013 Figure 11: Canada Trends in Craft Beer, 2008-2013 Figure 12: Canada - Leading Craft Beer Brands, 2006-2013 Figure 13: USA Trends in Craft Beer, 2008-2013 Figure 14: USA - Leading Craft Beer Brands, 2006-2013 Figure 15: Austria Trends in Craft Beer, 2008-2013 Figure 16: Austria - Leading Craft Beer Brands, 2006-2013 Figure 17: Belgium Trends in Craft Beer, 2008-2013 Figure 18: Belgium - Leading Craft Beer Brands, 2006-2013 Figure 19: Denmark Trends in Craft Beer, 2008-2013 Figure 20: Denmark - Leading Craft Beer Brands, 2006-2013 Figure 21: France Trends in Craft Beer, 2008-2013 Figure 22: France - Leading Craft Beer Brands, 2006-2013 Figure 23: Germany Trends in Craft Beer, 2008-2013 Figure 24: Germany - Leading Craft Beer Brands, 2006-2013 Figure 25: Italy Trends in Craft Beer, 2008-2013 Figure 26: Italy - Leading Craft Beer Brands, 2006-2013 Figure 27: Netherlands Trends in Craft Beer, 2008-2013 Figure 28: Netherlands - Leading Craft Beer Brands, 2006-2013 Figure 29: Spain Trends in Craft Beer, 2008-2013 Figure 30: Spain - Leading Craft Beer Brands, 2006-2013 Figure 31: Sweden Trends in Craft Beer, 2008-2013 Figure 32: Sweden - Leading Craft Beer Brands, 2006-2013 Figure 33: Switzerland Trends in Craft Beer, 2008-2013 Figure 34: Switzerland - Leading Craft Beer Brands, 2006-2013 Figure 35: United Kingdom Trends in Craft Beer, 2008-2013 Figure 36: United Kingdom - Leading Craft Beer Brands, 2006-2013 Figure 37: Craft Beers in A-BInBev Portfolio Figure 38: Craft Beers in Carlsberg Portfolio . Figure 39: Craft Beers in Heineken Portfolio Figure 40: Craft Beers in Molson Coors Portfolio Figure 41: Craft Beers in SABMiller Portfolio