"The Daily Show with Jon Stewart" and "The Colbert Report" Top the Competition During 1Q 2013 as the Most-Watched Late Night Talk Shows Among Adults 18-49, Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34 and Men 18-24 "The Daily Show" Earns Its 8th Consecutive Quarter as the #1 Late Night Talk Show among Adults 18-49

"The Colbert Report" Surpasses "The Tonight Show with Jay Leno" for First Time in Key 18-49 Demo

TheDailyShow.com and ColbertNation.com Top All Late Night Talk Show Sites Among Total Visits, Unique Visitors, Total Minutes/Time Spent and Videos Streamed

"The Daily Show" and "The Colbert Report" Tops Among All Late Night Talks Shows on Facebook

NEW YORK, April 4, 2013 /PRNewswire/ -- They're all fighting for third place now.  For the first time, "The Colbert Report" has overtaken "The Tonight Show with Jay Leno" among Adults 18-49 for a full quarter to give COMEDY CENTRAL the #1 and #2 late night talk shows in the key advertiser demographic, joining "The Daily Show with Jon Stewart" at the top of the ratings charts.  The multiple Emmy® and Peabody® Award-winning series also continued their long-standing dominance among younger viewers finishing the quarter as the most-watched late night talks shows in all of television, both broadcast and cable, among Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34 and Men 18-24.  TheDailyShow.com and ColbertNation.com maintained their industry-leading positions as the top late night talk shows in digital during 1Q 2013 leading the field among Total Visits, Unique Visitors, Total Minutes/Time Spent and Videos Streamed. (source: Nielsen Media Research, most current data, original episodes only, 12/31/12-3/31/13; comScore MediaMetrix, 1/1/13-2/28/13)

For the first quarter of 2013, "The Daily Show" averaged 2.5 million total viewers and a 1.3 Adults 18-49 rating (1.4 million Adult 18-49 viewers).  The series exhibited especially strong growth among younger viewers with ratings up +21% among Adults 18-24 and +18% among Men 18-24 versus 1Q 2012.  "The Daily Show" was the most-watched late night talk show among Adults 18-49, Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34, Men 18-24 and during 1Q 2013.

In surpassing the last broadcast hurdle among Adults 18-49, "The Colbert Report" averaged an audience of 1.9 million total viewers and a 1.0 Adults 18-49 rating (1.1 million Adult 18-49 viewers).  Like its lead-in, "The Colbert Report" showed strong growth among younger viewers with ratings up +12% among Men 18-34 and +16% among Men 18-24 versus 1Q 2012.  "The Colbert Report" was the second most-watched late night talk show among Adults 18-49, Adults 18-34, Adults 18-24, Adults 25-34, Men 18-49, Men 18-34, Men 18-24 and during 1Q 2013, finishing behind only "The Daily Show" in each of the demos.

On the digital front, TheDailyShow.com and ColbertNation.com were the top two sites among late night talk shows during 1Q 2013 to-date in Total Visits, Unique Visitors, Total Minutes/Time Spent and Videos Streamed and both shows dominate social media with more Facebook fans than any other late night talk show.  TheDailyShow.com dominates the field with an average of 1.5 million Unique Visitors and 21 million minutes spent on the site per month - more than five times the amount of time spent on third-place TeamCoco.com and more than double the combined total time spent on show sites for "Conan," "The Tonight Show with Jay Leno," "The Late Show with David Letterman," "Late Night with Jimmy Fallon" and "Jimmy Kimmel Live."  There were also four times more videos streamed on TheDailyShow.com than all other late night talk show competitors sites combined (excluding "The Colbert Report").

Jon Stewart and Rory Albanese are the Executive Producers of "The Daily Show with Jon Stewart" with Steve Bodow, Jennifer Flanz and Adam Lowitt serving as Co-Executive Producers. Supervising Producers are Tim Carvell, Pam DePace, Tim Greenberg, Hillary Kun and Stuart Miller. Jill Katz is Producer and Executive in Charge of Production. Kahane Cooperman serves as Production Executive. The series' Head Writer is Carvell and it is directed by Chuck O'Neil.

"The Daily Show" airs Monday-Thursday at 11:00 p.m. and repeats at 1:00 a.m. the same night and at 9:00 a.m., and 7:30 p.m. the following day (all times ET/PT). Full episodes, as well as clips, are posted for viewing the following day at www.thedailyshow.com with URL and embed links. Fans can follow @TheDailyShow on Twitter or "like" "The Daily Show" on Facebook (3.7 million fans).

"The Colbert Report" is produced by Jon Stewart's Busboy Productions, Inc. in association with Colbert's Spartina Productions, Inc. Stewart, Colbert and Tom Purcell are the Executive Producers with Meredith Bennett, Richard Dahm and Barry Julien as Co-Executive Producers. The series' Head Writer is Opus Moreschi and it is directed by Jim Hoskinson.

"The Colbert Report" airs Monday-Thursday at 11:30 p.m. and repeats at 1:30 a.m. the same night and at 9:30 a.m., and 7:00 p.m. the following day (all times ET/PT). Full episodes, as well as clips, are posted for viewing the following day at www.colbertnation.com with URL and embed links. Fans can follow Colbert's Twitter feed @StephenAtHome (4.7 million followers) and "like" "The Colbert Report" on Facebook (2.8 million fans).

 

BROADCAST AND CABLE LATE NIGHT TALK SHOWS - 1Q 2013 QUARTERLY AVERAGES

ADULTS 18-49



MEN 18-49


"The Daily Show with Jon Stewart"

1,408,000


"The Daily Show with Jon Stewart"

882,000

"The Colbert Report"

1,107,000


"The Colbert Report"

707,000

"The Tonight Show with Jay Leno"

1,040,000


"The Tonight Show with Jay Leno"

457,000

"Jimmy Kimmel Live"

956,000


"The Late Show with David Letterman"

373,000

"The Late Show with David Letterman"

897,000


"Jimmy Kimmel Live"

357,000

"Late Night with Jimmy Fallon"

718,000


"Conan"

325,000

"Conan"

587,000


"Late Night with Jimmy Fallon"

315,000

"The Late Late Show with Craig Ferguson"

533,000


"The Late Late Show with Craig Ferguson"

229,000

"Watch What Happens Live"

502,000


"Totally Biased with W. Kamau Bell"

221,000

"Chelsea Lately"

495,000


"Chelsea Lately"

164,000

"Totally Biased with W. Kamau Bell"

300,000


"BrandX with Russell Brand"

158,000

"BrandX with Russell Brand"

244,000


"Watch What Happens Live"

126,000






ADULTS 18-34



MEN 18-34


"The Daily Show with Jon Stewart"

776,000


"The Daily Show with Jon Stewart"

518,000

"The Colbert Report"

633,000


"The Colbert Report"

424,000

"Jimmy Kimmel Live"

344,000


"Conan"

176,000

"The Tonight Show with Jay Leno"

329,000


"Totally Biased with W. Kamau Bell"

163,000

"Late Night with Jimmy Fallon"

318,000


"Late Night with Jimmy Fallon"

141,000

"Conan"

312,000


"Jimmy Kimmel Live"

141,000

"Chelsea Lately"

303,000


"The Tonight Show with Jay Leno"

138,000

"The Late Show with David Letterman"

290,000


"The Late Show with David Letterman"

122,000

"Totally Biased with W. Kamau Bell"

218,000


"BrandX with Russell Brand"

118,000

"Watch What Happens Live"

212,000


"Chelsea Lately"

96,000

"The Late Late Show with Craig Ferguson"

186,000


"The Late Late Show with Craig Ferguson"

79,000

"BrandX with Russell Brand"

174,000


"Watch What Happens Live"

63,000






ADULTS 18-24



MEN 18-24


"The Daily Show with Jon Stewart"

282,000


"The Daily Show with Jon Stewart"

203,000

"The Colbert Report"

235,000


"The Colbert Report"

174,000

"Conan"

113,000


"Totally Biased with W. Kamau Bell"

82,000

"Totally Biased with W. Kamau Bell"

112,000


"BrandX with Russell Brand"

71,000

"BrandX with Russell Brand"

104,000


"Conan"

62,000

"Chelsea Lately"

103,000


"Late Night with Jimmy Fallon"

55,000

"Jimmy Kimmel Live"

93,000


"The Tonight Show with Jay Leno"

40,000

"Late Night with Jimmy Fallon"

92,000


"Jimmy Kimmel Live"

38,000

"The Tonight Show with Jay Leno"

84,000


"The Late Show with David Letterman"

34,000

"The Late Show with David Letterman"

83,000


"Chelsea Lately"

33,000

"The Late Late Show with Craig Ferguson"

61,000


"The Late Late Show with Craig Ferguson"

27,000

"Watch What Happens Live"

44,000


"Watch What Happens Live"

12,000






source: Nielsen Media Research, most current data, original episodes only,

12/31/12-3/31/13

 

LATE NIGHT TALK SHOWS – SHOW SITE DATA

Late Night Landscape

Show Site Traffic

Avg Monthly (Jan-Feb '13)

Unique

Visitors

(000s)

Total

Minutes

(MM)

Total

Visits

(000s)

Men 18-34

Unique

Visitors

Videos

Streamed

(000s)

"The Daily Show with Jon Stewart"

1,539

21

5,707

537

16,396

"The Colbert Report"

956

9

3,506

335

9,106

"Conan"

661

4

1,304

306

720

"Late Night with Jimmy Fallon"

372

2

607

138

928

"The Tonight Show with Jay Leno"

206

1

341

25

620

"The Late Show with David Letterman"

194

1

298

28

612

"Jimmy Kimmel Live"

216

1

327

58

913


source: comScore MediaMetrix, 1/1/13-2/28/13

 

LATE NIGHT TALK SHOWS – FACEBOOK FANS

FACEBOOK FANS


"The Daily Show with Jon Stewart"

3.7MM

"The Colbert Report"

2.8MM

"Conan"

2MM

"Chelsea Lately"

1.6MM

"The Tonight Show with Jay Leno"

571,000

"Late Night with Jimmy Fallon"

544,000

"Jimmy Kimmel Live"

427,000

"The Late Show with David Letterman"

413,000

"The Late Late Show with Craig Ferguson"

267,000

"Watch What Happens Live"

124,000

"BrandX with Russell Brand"

28,000

"Totally Biased with W. Kamau Bell"

19,000

 

 

SOURCE COMEDY CENTRAL Corporate Communications



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