-- With the AMP electric vehicle, DP&L will study charging characteristics to prepare for when its customers buy electric cars --

CINCINNATI, Jan. 13, 2011 /PRNewswire/ -- AMP Holding Inc. (OTC Bulletin Board: AMPD), a company engaged in the emission-free electrification of OEM vehicles, announced it has delivered an AMP Electric GM Equinox SUV Research Vehicle to Dayton Power & Light (DP&L), parent company DPL Inc. (NYSE: DPL). DP&L established a team in 2009 to prepare the utility for the entrance of electric cars in its service area, and the AMP Equinox research vehicle is part of that effort.      

"DP&L is taking a leadership role in meeting the needs of owners of electric vehicles," said Jim Taylor, AMP CEO. "The SUV market is very popular in America today. We are proud to have our AMP Electric Equinox SUV as part of DP&L's study."

According to DP&L, the cost of electricity as fuel for a typical electric car is 2.8 cents per mile, compared to 11 cents per mile for a gasoline-powered car, based on 25 miles per gallon at $2.75 per gallon. The yearly cost of electricity for a DP&L customer to operate an all-electric vehicle would be approximately $336, assuming it is driven 12,000 miles annually.

"Our goal is to meet the needs of our customers who are interested in purchasing an electric car," said Bryce Nickel, operations vice president with DP&L.  "We want to ensure that their electrical service from DP&L will support their charging needs."  

The AMP Equinox is a zero emissions electric vehicle, which can be charged from household 110v or 220v outlets. The vehicle features a lithium battery system, powered by two rear mounted Remy traction motors, will travel approximately 100 miles per charge, has a top speed electronically limited at 90 mph, and will go from 0 to 60 in under 8 seconds.  

To learn more, visit the AMP website at www.ampelectricvehicles.com.

About AMP Holding Inc.

AMP was founded in 2007 by automotive industry veterans who have created several hi-tech companies.  Currently, the AMP team is comprised of top engineers and business executives, as well as two key pioneers of GM's EV1 project.  AMP's first all electric demonstration models were the Chevrolet Equinox, the Saturn Sky, and Pontiac Solstice. Since its inception, AMP's unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world.  AMP's intent is to electrify a wide range of OEM vehicles and SUVs, and expects to announce new model additions in 2011.  The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

To learn more, visit the AMP website at www.ampelectricvehicles.com.

Forward-Looking Statements

Certain statements contained in this press release may constitute "forward-looking statements".  Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov).  In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes.  The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change.  However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so.  These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.

SOURCE AMP Holding Inc.

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