The Dealmap Launches DealExchange to Help Publishers and Local Businesses Distribute and Promote Local Deals

MENLO PARK, Calif., Dec. 7, 2010 /PRNewswire/ -- The Dealmap® (http://www.thedealmap.com), the most comprehensive source for people to find and share local deals, today announced it has launched the DealExchange™, a new platform that enables businesses to take advantage of exploding consumer interest in local deals.  The DealExchange provides tools that allow publishers and developers to easily integrate the largest collection of local deals into their products and applications.  The platform gives small businesses and deal providers the ability to reach more than 40 million visitors through The Dealmap network.(1)  More information about the DealExchange can be found at http://www.thedealmap.com/dealexchange.

The Dealmap also announced a number of new DealExchange partners are now distributing its content, including leading local search companies SuperMedia (Nasdaq: SPMD) and Local.com (Nasdaq: LOCM).  In addition, local deal creation companies Adility, Deal Current, NimbleCommerce and Wantsa are using the DealExchange to offer their publisher partners a turnkey distribution solution.  Adility also allows individual business owners to submit deals to be distributed through the DealExchange.

"The DealExchange is the first platform that empowers all the key constituencies of the local deal ecosystem -- from the local business to the publisher, and ultimately the consumer," said Chandu Thota, co-founder and chief technology officer of The Dealmap.  "Adding leading brands like Local.com and Superpages.com to our distribution network brings incredible value to the local businesses and deal providers we work with, and illustrates the benefit we bring to web publishers."

Robust Tools for Publishers and Developers

The DealExchange gives publishers and developers tools and resources to quickly and easily build products that take advantage of The Dealmap's unique content.  Currently, more than 175 developers and companies are using the DealExchange platform.  The DealExchange also offers monetization opportunities and commercial distribution terms for qualified companies with large audiences.  Publishers and developers can access the following resources from the DealExchange:

• Access to more than 400,000 active local deals every day, from 200 sources.
• Access to daily deals and flash sales from more than 100 sources.
• Web-scale application programming interface (API) with ability to search deals, businesses and locations, and to submit deals.
• Java, .NET and Python software development kits (SDKs) that enable quick application development.
• Plug-and-play widgets with easy customization.

"Savvy consumers are looking for creative ways to save money without spending hours searching for relevant coupons," said Sandra Crawford Williamson, chief marketing officer of SuperMedia. "Partnering with The Dealmap enabled us to give consumers a single-stop for local deals and specials at Superpages.com."

Publishers and developers can learn more about the DealExchange platform at http://www.thedealmap.com/dealexchange/integration.

Valuable Resources for Local Businesses and Deal Providers

Small businesses and deal providers can use DealExchange to easily tap into The Dealmap's broad distribution network, including its website, mobile and social applications, daily emails, and partner sites and applications.   Deal providers and local businesses will find the following features on the DealExchange:

• Access to more than 40 million visitors across The Dealmap network.
• Turnkey tools to submit individual or bulk deals.
• Featured deal promotion program for local businesses.

Local businesses and deal providers can find out more about the DealExchange at http://www.thedealmap.com/dealexchange/distribution.

About The Dealmap

The Dealmap is the most comprehensive source for people to find and share the hottest local deals, all in one place.  The Dealmap aggregates the largest number of local deals on the Web, and makes previously hard-to-find deals available to people when and where they want them, through its website, mobile and social applications, and its daily email.  The site showcases discounts of up to 90% off multiple business categories, including restaurants, attractions, hotels, spas, salons, entertainment, shops and more.   Using Center'd® SentimentAnalysis, The Dealmap also integrates detailed insights about local businesses, giving people the information they need to make better local purchasing decisions.  Consumers and businesses can submit offers directly to The Dealmap website.

The Dealmap is owned and operated by Center'd Corporation, a local search and discovery company that organizes and distributes unique content based on its SentimentAnalysis™ technology.  Headquartered in Menlo Park, California, Center'd is led by former Microsoft and Yahoo! executives, and is funded by Norwest Venture Partners and KeyNote Ventures.

(1)  Source:  Compete.com and direct company data.

SOURCE The Dealmap