NEW YORK, Aug. 29, 2013 /PR Newswire/-- You've finished the afterword and are ready to see your cover peeking out from the shelves of major booksellers everywhere…but wait, aren't you forgetting a step? Rather than publish your work and hope for the best, take the necessary steps now to make sure it meets – and surpasses – reader expectations. Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., interviews Lauren Hidden of The Hidden Helpers to uncover best practices for the book editing process, including choosing the right editor for your work and setting ground rules for the scope of editing involved. In this latest article from PR Newswire's Small Business PR Toolkit, Ms. Sansevieri and Ms. Hidden argue that good editing is the one of the most important, and oft forgotten, marketing steps in book publishing.
To learn more about the editing process: http://bit.ly/1cec8Tj
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