NEW YORK, Jan. 16, 2013 /PRNewswire/ -- The extension of content marketing principles to modern public relations practices has spurred an emerging trend called Content PR. Marrying the core objectives of PR - brand storytelling, relationship building and influencing opinions - with the ongoing creation of compelling content that represents an organization's voice, provides value and ignites audience interaction, Content PR adds greater context to both disciplines.
Through a realignment of traditional communications tactics and heightened collaboration among departments, Content PR can cast a wide net of opportunities for a brand or organization and help deliver stronger business results. To understand the genesis of Content PR, how it works, applicable strategies and tactics and some examples of Content PR, read the Beyond PR post, "An Emerging PR Trend: Content PR Strategy & Tactics," as well as the accompanying infographic.
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