LAS VEGAS, June 11, 2015 /PRNewswire/ -- Epoxy, Inc (OTCQB: EPXY) decided that putting extra effort and resources into improving the app's marketing presentation was the right next step and has produced two videos showcasing the progress that has been made.
"These videos were not only a necessity, but reflect what we are capable of," said Dave Gasparine, Epoxy Founder & CEO. "We said the way we packaged and promoted our product would improve, and that's exactly what we are doing."
The first priority was creating the Epoxy App Features video. Its main purposes are to: 1) expedite the sales process, 2) explain how the app is used with an easy to follow user demonstration and 3) increase engagement among business owners and consumers visiting the Epoxy website.
"This video is designed to grow conversion rates and move prospects further along in the process before talking to a sales representative," Gasparine stated. "It effectively highlights and clarifies all the benefits of Epoxy and will serve as a great educational tool."
Gasparine and the sales team recognized the importance of putting the information together in a way that was well-crafted and concise, which is why Epoxy relied on the franchise marketing expertise of Wheat Creative to create the videos.
"As we get more of these marketing resources at our disposal, sales will become easier and should increase," says Gasparine. "This was another job well-done by Wheat Creative."
The Testimonial Video will also play a role in expressing the value and reputability of the app. This video features a business owner who adopted Epoxy early on, using it at both of his family's restaurant locations. The video content will help other business owners envision how they too, can benefit from the app.
Gasparine adds, "We've only just begun ramping up the materials we need for our increased sales effort, always with the goal of attracting larger, national brands – these videos are just the beginning and with a team like Wheat Creative guiding these projects, I am very excited for the results."
About Epoxy Inc.:
Epoxy, Inc. is the developer of the Epoxy App, an application or "app" for iPhone iOS and Android operating systems. Epoxy is an innovative smartphone application designed to conveniently connect business owners and consumers in order to ease marketing frustrations. The mobile app gives loyal customers the ability to keep track of virtual loyalty cards and mobile gift cards all in one place while also giving opportunities to review and share businesses with friends. In turn, Epoxy provides businesses the ability to reward customers, share offers and deliver information about special events right to their smartphones. Epoxy designers are dedicated to providing a superior and easy-to-use product for business owners to reward loyal customers.
This release contains forward-looking statements that reflect Epoxy, Inc., and Couponz, Inc., plans and expectations. In this press release and related comments by Company management, words like "expect," "anticipate," "estimate," "goal" and similar expressions are used to identify forward-looking statements, representing management's current judgment and expectations about possible future events. Management believes these forward-looking statements and the judgments upon which they are based to be reasonable, but they are not guarantees of future performance and involve numerous known and unknown risks, uncertainties and other factors that may cause the Company's actual results, performance, achievements or financial position to be materially different from any expressed or implied by these forward-looking statements.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-epoxy-mobile-app-moves-forward-with-improved-marketing-tactics-including-video-productions-designed-to-increase-awareness-and-sales-300097529.html
SOURCE Epoxy, Inc.