The Eye Tribe Launches Cloud-based Eye Tracking Analytics Platform

COPENHAGEN, Denmark and AUSTIN, Texas, March 10, 2014 /PRNewswire/ -- The Eye Tribe, a multiplatform eye tracking software firm, today announced the beta release of their cloud-based eye tracking analytics platform, EyeProof.

EyeProof allows you to collect and analyze data on where people look on a website or ad from multiple devices and locations simultaneously. Users can log in to EyeProof analytics platform to view heatmaps, gazeplots and statistics. EyeProof is the first commercial application for The Eye Tribe's $99 eye tracking device, The Eye Tribe Tracker, which started shipping two months ago as a Software Development Kit.

Real eye tracking makes it possible to observe and evaluate human attention objectively and non-intrusively to increase the impact of visual designs. Designers can learn which website content does not get any attention, and why; how strong is the engagement for an ad and how do you improve it.

"This is a major step forward for user testing and research, and demonstrates what the future holds in store with eye tracking technology," said Sune Alstrup Johansen, CEO and co-founder of The Eye Tribe. "We envision a time when we'll go from the thousands of people currently using our eye tracking device, to millions of people as the technology becomes mainstream and multiplatform with full integration into computers, laptops, tablets and smartphones."

EyeProof is the first to make real eye tracking analytics available independent of a single computer. Instead, data are analyzed across multiple platforms and users in a cloud-based server. EyeProof is also a fully mobile eye tracking system that allows designers to test ads and websites on a tablet. At TechCrunch Disrupt in September 2013, The Eye Tribe was awarded SAP's Big Data Startup of the Year Award for potential of the EyeProof platform.

Unlike other heatmap analytics on the market that are typically based on predictions, mouse clicks, or inaccurate web cameras, EyeProof uses real eye tracking data from The Eye Tribe Tracker, the world's first affordable eye tracking device that uses infrared illumination and high resolution sensors to accurately estimate where a person is looking at the screen.

The EyeProof beta analytics platform is available at www.eyeproof.net and can be used by anyone with The Eye Tribe Tracker. To order The Eye Tribe Tracker, visit www.theeyetribe.com.

About The Eye Tribe

The Eye Tribe enables eye control on computers and mobile devices by combining it with existing means of control, like touch, tilt and key press to enhance mobile user experi­ences. The unique software relies only on low-cost components that can be integrated into the next generation of smartphones and tablets. The Eye Tribe was founded in the European StartupBootcamp Accelerator program in September 2011, and has since raised 3.1 million USD in funding. For more information, visit: www.theeyetribe.com

The Eye Tribe Tracker is an aftermarket eye tracker that allows users to navigate, interact and actuate software on their Windows 7, 8 or Mac OS X device with a USB 3 interface. With the Tracker, users can manipulate their device purely with eye movement, or with a combination of eye tracking and other inputs like touch, responding to natural eye movements as users interact with their devices.

EyeProof is a cloud-based analytics platform for eye tracking supporting data collection from multiple platforms, devices and geographic locations simultaneously. Users can log in to EyeProof analytics platform to view heatmaps, gazeplots and statistics.

SOURCE The Eye Tribe