SHANGHAI, Jan. 4, 2016 /PRNewswire/ -- On December 30, I Do & Huan Art Life Space, the world's first top-class art palace, was open for business at No. 758, Huaihai Road, Shanghai. Mr. Li Houlin, Chairman of HIERSUN and Founder of I Do, Mr. MiQiu and Zhang Huan, two international-level art masters, musician Mr. Li Quan, as well as local celebrities and media gathered together to witness the opening of the world's first diamond-level art palace.
Masterpiece of international art masters under the theme of "Eternal Love"
A building with the typical European style, Rui Jin Apartment is located at No. 758, Middle Huaihai Road, Shanghai, as a witness to the culture and history of the city created over the past one hundred years. On December 30, Rui Jin Apartment went through a gorgeous transformation and earned its new name - I Do & Huan Art Life Space for its dazzlingly subversive design. Mr. Zhang Huan, one of the most outstanding world-class artists in modern times, has endowed the world's first Art Life Space with incredibly high art value and business value through two years of hard work, perfectly interpreting "One Store, One Work," which is the art & business tenet of the brand.
Express your feelings with art and launch a brand transformation
Since its commencement, I Do has earned recognition from consumers for expression of warm emotions, which has kept the brand innovative and urged it to make breakthroughs and bring more levels of empathy to consumers. I Do holds to the idea that high-quality, in-depth emotional and spiritual communication among consumers is a good recipe for love, while art is one of the most important carriers for it. Through the opening of I Do & Huan Art Life Space, I Do is expressing love with art and guiding consumers in developing the pursuits of higher levels for love, bringing people closer to high-quality lifestyle and enabling greater exposure to profound love.
The international top artist Mr. Zhang Huan shared with the people present his inspirations created when working with I Do. Themed "Magic Paradise," I Do & Huan Art Life Space, has created a spatial structure with infinite imagination and extension from the aesthetic perspective of modern art and through the purest and most direct expressive form of industrial design. Its art inspiration comes from the top of Mountain OkahitoNamisai which reflects the purity and broadness of the mountain top. Through the artistic and abstract design of the skull, it demonstrates the focus of thoughts and sublimation of mind. The echo of the two serves as strong proof that on the top of the universe is Heaven, and on the top of mankind is the skull, which interprets the spiritual connections between the emotions in "Magic Paradise" and art.
Inject art into a tasteful life and create an art community of emotions
I Do & Huan Art Life Space has found itself settled in Shanghai as the world's first art life space and brought its integration idea and operation model to this prosperous city, marking that I Do has created an art community of emotions which has perfectly combined art and business under the theme of "Love and Eternity" expressed in different art forms. This idea is vividly embodied on the second floor of the Artists Store where the world's top-grade products are displayed.
On the second floor of the Art Life Space, one can see the close combination of high quality lifestyles from the art life commodities collected from across the globe, including many classic articles from popular international blockbusters and tasteful derivatives collected and treasured by international artists. Here, the ingenuously-made products and I Do classic jewelries find where they belong in the artistic atmosphere.
Art and business, when combined together, will subvert industry format
I Do & Huan Art Life Space has also engaged the international top artist Mr. MiQiu as its art director. As a local native of Shanghai, MiQiu is clearly aware that Shanghai values life quality and urban development. However, the application of reinforced concrete has brought tension and fast life rhythm to the city of Shanghai, which has also stimulated his pursuit for the "inherent spirit" of the international metropolis - And it is his pursuit for "spiritual belief" that has contributed to the in-depth and cross-level cooperation and enabled the perfect combination of art and business and to the achievement of an all-win situation in which art leads business, business pushes art forward, art inspires mind, and business improves life quality. It has enabled idea and work to create new inspirations through collision, thus better improving our life style and quality. And that is what it means to I Do & Huan Art Life Space as the only Art Life Space in the world.
I Do & Huan Art Life Space is the first step of I Do to tap into art industry. I Do and quite a few outstanding world-class artists have reached a consensus that it will, based on the symbolic art ideas and expressive forms of each artist, create "One Store, One Work," a new form of presentation which combines individual museum, business space, and gallery. In the near future, I Do Art Community will be available in every prosperous city to allow the public to feel the subversive consumption experience and cognition. And there is no doubt that this will push I Do and even the jewelry industry to a higher art level.
SOURCE I Do