The Freedonia Group: Dental Product Demand to Exceed $12 Billion in 2019
CLEVELAND, Feb. 23, 2016 /PRNewswire/ --Demand for dental products and materials is expected to rise 3.4 percent annually to nearly $12.7 billion in 2019. Rapid gains between 2009 and 2014 reflected acceleration from the recession-era reduced base of demand in 2009, particularly in sales related to procedures such as orthodontia and cosmetic whitening and veneers. In the consumer segment, sales benefited from increased use of higher-value specialty products due to a lingering recessionary mindset that emphasized at-home oral care in order to minimize more expensive in-office procedures. These and other trends are presented in Dental Products & Materials, a new study from The Freedonia Group, a Cleveland-based industry research firm.
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In 2014, professional dental products accounted for 64 percent of total dental product demand. According to analyst Reta Sober, "Going forward, repair and restorative products will continue to dominate the professional dental product category, with nearly two-thirds of the total in 2019." Within this segment, the fastest gains will stem from implants, which are increasingly preferred as a durable, long-term alternative to traditional crowns, bridges, and dentures, particularly in light of growing insurance coverage and ongoing technological advances. However, crowns, a more established and less costly product, will still lead the category with more than half of segment demand in 2019. Cosmetic dental products, a smaller category accounting for only 10 percent of professional product sales in 2014, will achieve the fastest growth, particularly as consumers return to high-end ceramic veneers. In general, technological innovations that make professional products last longer or look more natural will drive value growth. Further gains in professional dental products will be restrained by improved preventative and at-home oral care.
Through 2019, advances in the smaller consumer dental product market will benefit from growing interest in high-value items. For instance, demand in the dominant toothpaste segment will continue to be driven by rising sales of value-added, all-natural formulations, those with an ability to treat dentinal hypersensitivity, and specialty flavors that appeal to children. Lower market penetration for complementary products, such as mouthwash and dental floss, will also provide some opportunities for growth. Further gains will be restrained by an increasingly competitive pricing environment.
About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, market share information and profiles of the leading industry players. Reports can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.com and www.profound.com.
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SOURCE The Freedonia Group