FOSTER CITY, Calif., May 10, 2012 /PRNewswire/ -- The FRS Company, manufacturer of the Healthy Performance™ line of products, announced the launch of two groundbreaking new beverages: Healthy Slim™, to support weight loss, and Healthy Defense™, for immune system support. Both products feature innovative ingredients, backed by strong clinical evidence, and FRS will be the first company to offer them in a beverage at major retailers across the country.
Combined with the company's Healthy Energy® and Healthy Protein™ products, this launch expands the FRS product lineup to encompass a full range of consumer health and wellness needs.
Healthy Slim™ and Healthy Defense™ are currently available on the company's website www.frs.com, and are rolling out at GNC stores nationwide as well as leading regional grocery customers in the West, Midwest and Northeast.
The products will feature 4 delicious new flavors: tropical, strawberry melon, pomegranate blueberry, and citrus pomegranate.
"Consumers are looking for convenient ways to stay healthy and active, and they want products that deliver results, not hype," said Matt Kohler, Chief Marketing Officer at FRS. "We're pleased to launch Healthy Slim™ and Healthy Defense™, as the first beverages of their kind to feature Slendesta and Epicor…two naturally made, functional ingredients backed by clinical science."
Formulated with ingredients proven to help curb appetite and increase energy levels, this new beverage will help consumers achieve their healthy weight goals. Healthy Slim is the first beverage in North America to feature quercetin combined with Slendesta, a natural vegetable protein that signals fullness to the brain, reducing hunger to help you eat less and feel satisfied sooner.
"Almost daily, I hear from my athletes, clients or colleagues about another quick fix diet, weight loss product or unproven claim that has failed to be effective, or worse, has side effects. So, it's very exciting FRS is offering safe, natural ingredients which have been shown to help manage weight," said Rikki Keen, Sports Dietician. "Healthy Slim is most beneficial when consumed prior to a meal or between meals to assist with portion control, a challenge in today's society where overly large portions of fatty foods and sugary drinks are common," noted Keen.
The new Healthy Slim™, features the following ingredients:
- Slendesta® – a vegetable protein clinically proven to curb appetite
- Fiber –8% of consumers' daily fiber to help you feel fuller longer
- Quercetin–a powerful natural antioxidant that helps you burn more calories by producing sustained natural energy and endurance
- 7 Essential Vitamins – including vitamin C, E, B6 and B12
With just 20 calories, Healthy Slim is available in two delicious flavors, Tropical and Strawberry Melon. Both are packaged in recyclable 12 fl. oz. plastic bottles.
Healthy Defense is formulated to promote year-round health and wellness, with ingredients clinically proven to help strengthen your immune system.
Healthy Defense features Epicor®, a revolutionary, naturally made dietary supplement, as well as our patented blend of quercetin, which help to balance the immune system and strengthen immune resistance.
The new beverage features the following ingredients:
- EpiCor® – naturally made ingredient that supports the body's production of natural antibodies and helps to balance the immune system
- Quercetin – supports immunity and produces natural, sustained energy
- Vitamin D3 – proven to activate the immune system and to support calcium absorption
- Calcium – helps build strong bones and promotes healthy muscles…FRS Healthy Defense provides as much calcium as a glass of milk
- 8 Essential Vitamins- including 520% of the RDI of vitamin C
"The synergy of ingredients in Healthy Defense™ offers an ideal weapon for immune support," explains Keen, adding, "the best usage occasion for Healthy Defense is to consume the drink during a meal or with a snack."
Healthy Defense™ will also be available in recyclable 12 fl. oz. bottles in two delicious flavors, Pomegranate Blueberry and Citrus Pomegranate. Each contains just 20 calories per bottle.
About The FRS Company
The FRS Company produces a full line of Healthy Performance™ products, including ready-to-drink beverages, chews, powdered drink mixes, shots and concentrates. FRS products use the super antioxidant quercetin, found naturally in many fruits and vegetables, which has been shown in multiple clinical trials to provide sustained energy, increased endurance, and immune system support. Originally developed by a team of health scientists for chemotherapy patients, FRS products are now championed by some of the world's most elite athletes, such as seven-time Tour de France winner Lance Armstrong, NFL star Tim Tebow, Captain of the US Women's National Soccer Team Christie Rampone and over 20 professional sports teams. The venture capital and private equity firm, Oak Investment Partners, is a major investor in the company. FRS products are available online or at major retail stores nationwide. For a free trial of the product, visit www.FRS.com.
Slendesta® is a registered trademark of Kemin Industries, Inc. EpiCor® is a registered trademark of Embria Health Sciences, L.L.C.
SOURCE The FRS Company