IRVINE, Calif., May 21, 2014 /PRNewswire/ -- The gap between what-could-be and what-really-is in the world we live in has gotten that much smaller thanks to the companies featured in this year's annual "Brilliant 100" issue. The 2014 list identifies 10 industry categories and the companies in them that are several steps ahead of the mainstream business curve.
"Every year, we look at the exciting new directions entrepreneurs are taking through both ultra-high-tech and brilliantly simple avenues," says Amy Cosper, VP and editor in chief of Entrepreneur magazine. "These companies' concepts strive to solve problems in our culture, the economy and our everyday lives. As far as entrepreneurs go, they are the masterminds of the future. Some are taking on magnanimous humanitarian missions, and others are offering improvements to the more basic aspects of life, like making sure our mornings come with a kinder, gentler wake-up call."
Modern food and drink, for example, has spawned innovative creations such as Hampton Creek's plant-based egg alternative that's more healthful and humane. Its products include Just Eggs, which enables food manufacturers to eliminate eggs from baked goods, and Just Mayo, an egg-free mayonnaise substitute, with new consumer product ideas on the way. Companies making strides in travel and transportation are also brilliantly changing how we get around. The electric car startup Kenguru promises to revolutionize mobility for millions of wheelchair users. Drivers can access its hatchback, which has no seats, using its rear-opening tailgate and automatic ramp.
This year's feature introduces the "human factor" category, which looks at companies specializing in interaction and basic human needs. Also, with the legalization of recreational marijuana, the new "weed" category tracks innovations in the budding marketplace.
To read the complete feature story and see the concepts behind all 100 brilliant companies, pick up a copy of the June issue on sale at newsstands now or visit http://www.entrepreneur.com/100brilliantcompanies.
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SOURCE Entrepreneur magazine