The Granola Bar Restaurant Group Announces Partnership with Trilynx Partners to Fuel Growth

WESTPORT, Conn., Jan. 17, 2017 /PRNewswire/ -- The Granola Bar, a healthy and indulgent all day breakfast and lunch café with popular locations in Westport and Greenwich, Connecticut, is pleased to announce a growth investment by and operational partnership with Trilynx Partners of Westport.  Trilynx is an investment and operating platform whose founders have more than 15 years of experience in hospitality brands such as Disney and Starwood Hotels.  Concurrent with the announcement of the Trilynx partnership, The Granola Bar is excited to announce the opening of new locations in Stamford, Connecticut and Rye, New York later this year. 

Julie Mountain and Dana Noorily, who opened the first location in Westport in 2013, are excited to grow The Granola Bar with the help of Trilynx co-founders Adam Diamond and Michael Schwartz.  "As we evaluated the next phase for The Granola Bar, we knew we wanted to find partners with extensive experience building and scaling brands," says Mountain.  "Trilynx Partners is a great fit for us.  Adam and Michael have jumped in and rolled up their sleeves right alongside us.  As a team, we believe the sky is the limit," adds Noorily.

The Granola Bar has developed a loyal following fulfilling its mission to give the people what they want.  All day breakfast and lunch includes freshly made eggs, avocado toast, sandwiches and wraps, salads, parfaits and, of course, granola.  Add to that artisanal coffee, signature smoothies and an array of baked goods, and the dine-in, take-out or grab-n-go offering is ripe for growth.  "From the moment we met Julie and Dana it was clear that their vision expanded far beyond Westport and Greenwich.  We believe there is a white space for a significant player in this category, and Julie and Dana have struck the right chord with the right consumer," says Diamond.  Adds Schwartz, "We could not be more excited to partner with Julie and Dana.  They are amazing entrepreneurs, and we look forward to providing them the support they need in all facets of growing the business." 

The next step in that growth will be the debut of the first ever The Granola Bar TO GO at 700 Canal Street in Stamford, Connecticut.  The new location will offer the full The Granola Bar menu for take-out, delivery and catering as well as a grab-n-go fridge stocked with freshly made meals and snacks for diners on the run.  Next up, The Granola Bar will venture across the New York border to Rye, conveniently located on Purchase Street next to the Rye train station.  Finally (for now!), The Granola Bar is in the process of launching an extensive catering program for its surrounding communities.  

About The Granola Bar

Founded in Westport, Connecticut in 2013 by Julie Mountain and Dana Noorily, The Granola Bar is a healthy and indulgent all day breakfast and lunch café.  A bubbling community hub serving comfort food and drink in an elevated way, The Granola Bar's mission is to give the people what they want.  Dine-in, take-out, grab-n-go, catering, special events – The Granola Bar does it all.  For menus, please visit: thegranolabarct.com, and be sure to follow us on Facebook and Instagram:

Facebook: 
facebook.com/TGBofWestport 
facebook.com/TGBofGreenwich 
facebook.com/TGBofStamford 
facebook.com/TheGranolaBarofRye
Instagram:  @TheGranolaBar

About Trilynx Partners

Trilynx Partners is an investment and operating platform that acquires businesses outright as well as partners with experienced and entrepreneurial owners and management teams looking to exit, restructure or enhance growth over the long term.  Trilynx pursues companies with up to $10mm in EBITDA across select industries and situations.  For more information about Trilynx Partners please visit:  trilynxpartners.com.

SOURCE The Granola Bar