WASHINGTON, July 10, 2013 /PRNewswire-USNewswire/ -- Senior health care business leader Todd McGovern is now the new Chief Business Development Officer at the GW Medical Faculty Associates. McGovern is highly adept at developing and growing beneficial physician, customer and corporate relationship strategies in the health care space. As Chief Business Development Officer at the MFA, his goal is to generate additional revenues, service lines and strategic partnerships. The seasoned health system business tactician is charged with the development of a strategic growth plan for the largest and fastest growing independent physician group in the Washington, D.C. area with annual revenues in excess of $350-million.
"My priority focus areas include expanding the MFA's presence in Northern Virginia, developing a strategic plan in concert with leadership from Adventist Healthcare in Maryland, and improving the ratio of specialty to primary care physicians in the MFA," offers McGovern. The MFA is poised to grow to 2,000 physicians by the year 2020. Currently the MFA is comprised of more than 950 physicians delivering care through twelve hospitals and 51 medical and surgical specialties, all of which are supported by academic medicine and clinical research.
McGovern plans to employ supportive customer relationship management (CRM) technologies to increase what the "win rate" of physicians joining MFA, and decrease cycle time from target practice identification to operational launch while improving the quality of patient care. He joins the MFA from Inova Health System, where he has spent the last 17 years in roles where he led sales, communications, marketing and brand strategies as well as business development, physician relations and hospital operations.
The George Washington University Medical Faculty Associates is the largest, independent physician group in metropolitan Washington and is an affiliate of The George Washington University School of Medicine & Health Sciences. It is comprised of more than 950 physicians who deliver care through twelve hospitals and 51 medical and surgical specialties, all of which are supported by academic medicine and clinical research.
SOURCE GW Medical Faculty Associates