The Halo Group Named as Agency of Record for Linguizz Visual Vocabulary and English Language Learning System
NEW YORK, July 16, 2012 /PRNewswire/ -- Branding and marketing communications agency, The Halo Group announced that they have been named agency of record by Virginia-based Infinit Software Solutions, Inc, to launch Linguizz, the first visually-driven vocabulary and English learning system that accelerates students' word retention and comprehension.
The agency's focus will be on creating and enhancing Linquizz's brand identity, positioning the system as a global platform for learning English by using powerful visual imagery that translates words across borders. The New York-based agency will also provide integrated marketing communications services to build brand awareness amongst key trade and consumer education audiences including creative, advertising, packaging, trade shows and public relations.
"With our extensive knowledge and experience in global education, we immediately knew that this was a product the market had been waiting for," said Linda Passante, CEO, The Halo Group. "Halo's reputation for helping brands break into highly competitive industries, makes working with Linguizz a natural fit for our team."
With a 38% jump in college enrollment in the past ten years, accompanied by a rapid triple-digit growth of English as a second language (ESL) students in U.S. schools, the increased challenges and pressures for both educators and students is on the rise.
Answering this demand for improved English language education tools, English language learning expert Michael K. Bender and software and visual designer Art Toezer, CEO and Founder of Infinit Software Solutions Inc, developed Linguizz. Created for not only faster learning, but also longer retention and superior comprehension, the unique learning system combines visuals, word definitions and pronunciations to provide students and teachers with enhanced context to understand English vocabulary.
"Halo has an excellent understanding of the crowded educational marketplace and what it takes for our brand to successfully connect with our customers," said Toezer.
About The Halo Group
The Halo Group is a New York based marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Founded in 1994,The Halo team works alongside a select group of international, national and regional clients, helping them with every experience that a customer has with their brand. Halo's global campaigns have been honored with some of the industry's top awards, Telly, Webby, and Internet Advertising Competition Awards. The Halo Group is also one of only three New York City partners of Pinnacle Worldwide, an international partnership of public relations firms in dozens of cities around the world. For more information, please visit www.thehalogroup.net.
SOURCE The Halo Group