The Halo Group Wins 2011 MarCom Award for QR Code Mobile Survey Branding and Marketing Communications Agency Honored for Innovative Promotion Campaign
NEW YORK, Nov. 15, 2011 /PRNewswire/ -- The Halo Group, a New York-based branding and marketing communications agency, announced today that it was awarded a 2011 MarCom Award, an international competition that recognizes the creative achievements by marketing and communication professionals. The Halo Group won a Gold award in the Marketing/Promotion Campaign category for developing the 'Marketing Innovation Reality Check', a mobile survey sponsorship at Columbia University Business School's Center on Global Brand Leadership BRITE '11 Conference.
The Halo Group's mobile survey was accessed via a QR code and promoted by a program that included conference signage, social media and an onsite "street team." This enabled attendees to participate in a survey, enter a drawing and understand the real internal challenges to creating, implementing and measuring innovation within their organization. Survey respondents were BRITE conference attendees ranging from CMOs from top brands to leading academics to some of the foremost marketing and branding agencies.
"It's a privilege to be presented with this esteemed honor," said Linda Passante, CEO/Founding Partner of The Halo Group. "We're always striving to be recognized for our work we create for clients so it is very gratifying to win for our own marketing efforts, especially as we believe our survey gave attendees a candid look at our shared challenges and brought clarity to those that serve marketing driven organizations."
The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand creative professionals. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. There were over 6,000 entries from throughout the United States, Canada and several other countries in the 2011 competition.
About The Halo Group
The Halo Group is a branding and marketing communications agency. Founded in 1994, Halo brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media experts marketing for domestic and international clients in 40 countries including St. George's University, Mount Airy Casino Resort and Liebherr Home Appliances. For more information, please visit www.thehalogroup.net and follow Halo on Facebook/thehalogroupny, Twitter/thehalogroup, and Linkedin.com/company/the-halo-group.
SOURCE The Halo Group