"The Hangover" Recovery Shot Expands Both Production and Retailers Throughout the U.S.
DENVER, May 21, 2013 /PRNewswire/ -- Hangover Joe's Get Up & Go (OTCBB: HJOE), manufacturer of "The Hangover" Recovery Shot, today announced the relocation of its production facility. The nation's leading hangover recovery product will now operate out of the former 5-hour Energy Co. Packing Plant in Ann Arbor, Mich. in order to sustain growing distribution and product demand.
"This move is a great opportunity for the brand as we continue to expand and transfer our production to this facility," said Mike Jaynes, Co-Founder and CEO of Hangover Joe's Get Up & Go. "This allows us to manufacture in a much more efficient manner and also maintain the increasing marketplace demand."
In addition to the relocation of the production facility, the company has launched new retail placements to include large retail chains like Blockbuster video stores, plus Albertsons and H-E-B supermarkets. Popular demand and increased brand recognition led to the recent expansion into grocers nationwide. Hangover Joe's has also introduced a new two pack version of "The Hangover" Recovery Shot nationwide in grocery stores and chains.
In addition, Hangover Joe's Get Up & Go has partnered with McLane Company, Inc. and Core-Mark, two of America's largest convenience store distributors. The company has also formed new distribution agreements with certain divisions of Republic National Distribution Company, the second largest distributor of liquor in the United States. As a result, "The Hangover" Recovery Shot has been added to a myriad of chain convenience stores and liquor stores around the country, including Bradley's in Colorado, Terrible's in Nevada, and Arizona and Allsup's in New Mexico.
"As the hangover recovery industry continues to expand, we are excited to witness huge brand appeal and growth on all fronts," explained Mike Malm, Co-Founder and National Sales Director of Hangover Joe's Get Up & Go. "We are paving the way and advancing both our distribution and retail coverage. It has been very rewarding to watch the company progress here in the United States and globally."
On May 24, Hangover Joe's will release a video commercial in movie theaters throughout the United States, Australia and New Zealand. Airing before feature films in the top 50 U.S. markets, the advertisement is expected to reach more than 20 million viewers in the first week of distribution and up to 50 million in all three countries combined.
"This is the beginning of Memorial Day weekend and there are many blockbuster films being released for the holiday," said Shawn Adamson, Co-Founder and Marketing Director of Hangover Joe's Get Up & Go. "We're thrilled to capitalize on millions of consumers seeing our major commercial placement. The placement will run for up to three weeks in each country and we expect millions to learn of our brand and view the commercial."
This effort is a leading example of the growing prevalence of brands utilizing video and mass media as a means of connecting with consumers.
For additional information about the expansion or Hangover Joe's, visit www.hangoverjoes.com or 'Like' us on Facebook at https://www.facebook.com/hangoverrecovery. To view the new video commercial in its entirety, log on to http://youtu.be/ois5lIqS13Q.
About Hangover Joe's
Hangover Joe's is the exclusive producer of" The Hangover" Recovery Shot, the official licensed product of The Hangover movie and the nation's number one selling anti-hangover recover drink & hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, "The Hangover" Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. On July 25th 2012, Hangover Joe's became a publicly traded company and is trading on the OTCBB as HJOE.
For more information, visit www.hangoverjoes.com, or check us out on Facebook, YouTube and Twitter: @TheHangoverShot.
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SOURCE Hangover Joe’s Get Up & Go