LOS ANGELES, June 9, 2015 /PRNewswire/ -- In a sense, companies in the industry have always strived to become a Monarchy of sorts. Consequently it comes as no surprise that one of the latest platforms to enter the space is Monarch Ads.
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Monarch Ads boasts an impressive technology stack. Aside from offering the now standard programmatic and RTB technologies it has also taken things a step further offering integrated fraud prevention solutions.
Publisher inventory is monitored using Pixalate, Comscore and Forensiq. With an array of technologies at their disposal, Monarch has created a safe marketplace for advertisers. Using Forensiq's pre-screen API, Monarch has taken safety even further offering advertisers the ability to set thresholds for invalid traffic. If impressions don't meet their requirements, the ad is never exposed.
Publishers are well covered as well. Using Monarch's proprietary technology they're able to scan tags for malware and disable tags before they become an issue.
Why the focus on fraud?
With backing from board members Luke Jacobellis, President of Paul Mitchell and Jeff West, CEO and Owner of One West Productions, the need for a strong fraud management solution was quite apparent.
With fraud running rampant throughout the digital landscape companies such as Paul Mitchell and One West Productions recognized a real need for a secure marketplace. They've stepped behind Monarch Ads as that solution.
With impressive partnerships and a strong technology stack Monarch Ads stands to make a large impact in the digital space. As they attract more agency business and quality publishers onto the platform they may just have a chance at becoming a true Monarchy in the market.
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SOURCE Monarch Ads
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