The Holiday Inn Resort® Brand Launches Kid Classified Campaign
New survey reveals what parents and kids really want out of their family vacation experience
ATLANTA, Sept. 25, 2013 /PRNewswire/ -- Everyone deserves a vacation to relax, and kids are no exception. From homework and chores, to staying on their best behavior, being a kid can be hard work. According to a new survey released today from IHG's (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] Holiday Inn Resort® brand, ninety seven percent of kids feel that they deserve a vacation for those very reasons. Even more believe that their parents deserve one too, and the number one reason given was stress from working too hard. The survey also revealed that parents involve children in the decision making process when planning family travel more than ever. Almost nine-in-ten parents said their kids' preferences are influential when choosing a vacation destination.
"Holiday Inn Resort® hotels offer family fun and relaxation from a brand name guests know and trust, in many of the world's leading family vacation destinations," said Heather Balsley, senior vice president, Americas Holiday Inn Brand Family. "The Kid Classified campaign gives us a unique opportunity to uncover not only what parents are looking for on family vacations, but kids' perspectives as well. The valuable insight gained from this survey shows that the Holiday Inn Resort brand offers the amenities kids want while on vacation, and further validates that the brand is delivering one of the best valued family vacation experiences on the market."
A majority of the parents surveyed agreed – pools, kids' suites, kids eat free programs and special on-site children's activities are all important features when considering a hotel for their family vacation. While most parents expect Wi-Fi, parking and breakfast to be included with their hotel stays, fewer expect fun games for kids or special activity programs for children to be provided free of charge. The Holiday Inn Resort brand offers all of these amenities standard as well as multiple food and restaurant options, nightly entertainment and recreation facilities, guaranteeing fun for the entire family, all at a great value.
Other key findings include:
- Most parents plan to travel over the winter holidays, and car travel is more likely than air travel: Sixty percent of parents say they plan to take a trip that includes a hotel stay.
- 74% of parents surveyed are excited to take a family vacation, and surprisingly 64% say they unplug from work completely during the trip.
- While many parents surveyed say they have some financial savings set aside specifically for vacation travel, more than half of parents in the survey (52%) noted that saving enough money was the biggest challenge to planning a family vacation, more so than coordination of family schedules (19%) or taking time off of work (12%).
The Holiday Inn Resort® brand is part of IHG, which is celebrating its 10 year anniversary as a global standalone hotel company this year. IHG's broad family of nine brands in nearly 100 countries and territories, meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Holiday Inn Resort brand also participates in IHG's guest loyalty program, IHG® Rewards Club. The industry's fast-growing guest loyalty program with 74 million members is free, and guests can enroll by logging on at IHGRewardsClub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's nearly 4,600 hotels worldwide.
To learn more about the Holiday Inn Resort brand, visit www.ihg.com/holidayinnresorts.
About the Holiday Inn Resort® brand
With 36 properties worldwide, the Holiday Inn Resort brand offers family fun and relaxation from a brand name guests know and trust. Located in many of the world's leading resort destinations, each property makes the most of its great location and offers quality accommodations, facilities and activities. Guests enjoy amenities such as multiple food options, whether poolside or in a restaurant, swimming pools, fitness centers as well as tailored services for children such as KidsSuites®, and a Children's Activity Program. All Holiday Inn Resort properties also offer nightly on-site entertainment from live bands and karaoke to comedy shows. For more information about the Holiday Inn Resort brand or to book reservations, call 1-800-HOLIDAY or visit www.holidayinnresorts.com.
About the Kid Classified Survey
The Holiday Inn Resort Brand partnered with Hill+Knowlton Strategies to conduct the Kid Classified survey, which was fielded from September 6–9, 2013. 1,500 parents and children nationwide were interviewed via an online survey.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE: IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo® Hotels, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express® Hotels, Staybridge Suites® Hotels, Candlewood Suites® Hotels, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with over 74 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.
IHG franchises, leases, manages or owns over 4,600 hotels and 678,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit:
www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE Holiday Inn Resort
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