LOS ANGELES, Jan. 6, 2016 /PRNewswire/ -- The Hollywood Reporter, the entertainment industry's flagship media brand, announced today a partnership with American Airlines as the official airline of The Hollywood Reporter and exclusive airline partner of THR events.
"The Hollywood Reporter produces some of the best, most sought after events anywhere, drawing attendance from top celebrities and industry power players," said John Amato, Co-President of The Hollywood Reporter and Billboard. "We are proud to partner with American Airlines as they continue their growth in the entertainment and Los Angeles markets, and we look forward to working together for an amazing 2016 awards season."
"Being the preferred airline of Los Angeles, we are excited and proud to be the official airline sponsor of The Hollywood Reporter, and with that, have the largest presence during awards season," said Fernand Fernandez, vice president – Global Marketing, American Airlines. "Our growing commitment to LA starts at the airport, but it continues through our more than 5,000 local employees, involvement in the community through non-profit organizations, and now unprecedented engagement in the entertainment industry."
The Hollywood Reporter hosts a series of highly anticipated annual events throughout awards season as well as activations on-site at key film festivals. As the official airline sponsor of The Hollywood Reporter, American Airlines will retain category exclusivity over THR's star-studded affairs at the Sundance Film Festival and the Toronto Film Festival, as well as at annual branded events such as Nominees Night, which toasts the year's Academy Awards nominees, the New York Power cocktail reception honoring the 35 Most Powerful People in Media list, the Next Gen celebration, and THR's Women in Entertainment breakfast.
American has served greater Los Angeles for more than 85 years and continues to strengthen its ties to the market. With nearly 200 daily departures to close to 60 global destinations, American is the preferred airline of the entertainment industry at LAX. With unmatched service from curb to curb, American offers VIP services at LAX, including dedicated VIP Flagship® Check-In, Five-Star Service, as well as its Admirals Club® and Flagship Lounge locations. Top customers with tight transfer times may be treated to American's luxury airport transfer program that escorts customers to their next gate of departure in a Cadillac. Serving passengers with the youngest fleet of aircraft with the most premium offerings, American also operates the only three-class transcontinental service to New York with its award-winning Airbus A321T.
About The Hollywood Reporter
The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news. THR won the 2015 American Society of Magazine Editors National Magazine Award for General Excellence in the category of Special Interest Magazines. Additionally, the brand took home 10 SoCal journalism awards in 2015, more than any other news outlet, in categories including Best Website and Entertainment Journalist of the Year.
The Hollywood Reporter-Billboard Media Group reached 30 million individuals worldwide online in July 2015, ranking number 5 among comScore entertainment- news properties, delivering news to an audience of industry power players and consumers deeply invested in entertainment content. In 2014, The Hollywood Reporter staff won Los Angeles Area Emmy Awards for The Hollywood Reporter in Focus: The Wolf of Wall Street. The Hollywood Reporter's platforms include an award-winning weekly magazine, dynamic web and mobile sites, festival and awards season apps, tablet, iPad editions, social media, and branded events. The Hollywood Reporter and SundanceTV partnered together in 2015 to co-produce and broadcast "Close Up With The Hollywood Reporter," an original non-fiction series featuring panels with potential 2015 Emmy nominees. Follow The Hollywood Reporter on Twitter @thr and on Facebook at facebook.com/HollywoodReporter and on Instagram @hollywoodreporter.
About American Airlines
American Airlines Group is the holding company for American Airlines. Together with regional partners operating as American Eagle, American offers an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American is a founding member of the oneworld alliance, whose members and members-elect serve nearly 1,000 destinations with 14,250 daily flights to 150 countries. This year American Airlines Group Inc. topped Fortune Magazine's list of best business turnarounds and its stock joined the S&P 500 index. Connect with American on Twitter @AmericanAir and at Facebook.com/AmericanAirlines.
Caitlin Frost | Caitlin.Frost@high10media.com
American Airlines Corporate Communications
SOURCE The Hollywood Reporter