LOS ANGELES, March 28, 2017 /PRNewswire/ -- The Honest Company (www.honest.com), a leading healthy lifestyle brand, this week announced a collaboration with Major League Baseball launching 'Born a Fan' team diapers, the company's first-ever partnership with a professional sports organization.
The diaper collection welcomes baseball's youngest fans and help parents show their team spirit with a six-team rollout of some of the league's most iconic organizations including: the 2016 World Series champion Chicago Cubs, Boston Red Sox, Los Angeles Dodgers, New York Yankees, San Francisco Giants and St. Louis Cardinals. Each eco-friendly diaper, available in sizes three, four and five, will feature team-inspired iconography and team logos.
"As someone who grew up playing baseball and going to games with my family, I couldn't be more excited to collaborate with Major League Baseball," said Jessica Alba, Founder of The Honest Company. "'The 'Born a Fan' collection promises to deliver MLB fans the same quality and safety that families have come to expect from Honest, and an adorable way to support their favorite team — a diapering home run!"
Target is the first retailer to offer prints from the 'Born a Fan' premium diaper collection, with the products currently available on Target.com and at Target stores in participating markets. The full diaper collection will be offered online at Honest.com and other select retailers beginning May 1, 2017. As is standard for all diapers made by The Honest Company, the super-absorbent, hypoallergenic diaper collection is made with naturally derived, plant-based and sustainable materials.
"We are excited to welcome The Honest Company to the MLB family," said Noah Garden, MLB Executive Vice President, Business. "Families are a foundation of our fan base and we always strive to give them as many options as possible to support their favorite teams. This creative collaboration with Honest does just that. This is also a unique opportunity to spread our environmental efforts to a growing area of the business."
About The Honest Company
The Honest Company is dedicated to helping people live a happy and healthy life. Founded in 2012, the mission-driven company provides 100+ safe, effective and delightful products across a wide range of consumer categories, including baby, personal care, home care, and vitamins & supplements, to a passionate community of consumers united by values and style. Honest Beauty is a comprehensive skincare, makeup and haircare collection created with the same Honest standards of safety, performance and spirit that are the hallmark of The Honest Company. Honest products are available across the U.S. and Canada via honest.com and honestbeauty.com and at more than 13,000 retail locations across North America. The Honest Company is privately held and headquartered in Los Angeles, California.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game, with each regular season eclipsing the 73 million mark. Now led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
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SOURCE The Honest Company