The Honest Kitchen® Honored with Petfood 2.0 Innovation Award for New Packaging
SAN DIEGO, Oct. 17, 2014 /PRNewswire/ -- The Honest Kitchen announces it has been honored with an Innovation Award from Petfood 2.0 for its new and improved packaging. Petfood 2.0 is a forum to exchange ideas about the science behind the formulation, packaging and distribution of pet food, treats and supplements. The team with the human grade, made-in-the-USA company accepted the award in Chicago.
"We were thrilled to receive this award in recognition of our new packaging," said Lucy Postins, founder and CEO. "We worked hard with the team at Bulldog Drummond, as well as with the artist Natalya Zahn, to create our new look. We also dove deeply into consumer insights, to understand the shopping process and tailor our on-pack messaging to meet shoppers' needs as we continue our rapid growth."
The new packaging shows hand-painted illustrations of the company's whole-food ingredients and shadowed versions of actual employees' pets. Petfood 2.0 also recognized the sustainability of the packaging, as it is recyclable and made from post-consumer material.
"We were delighted to include The Honest Kitchen," said Heather Granato, vice president of the Health & Nutrition Network. "The company is well known for its quality formulation in the packaging segment. We recognize its out-of-the-box thinking culminated in a redesign, while highlighting a culinary look and feel that complements the care taken for what the package holds."
About Petfood 2.0 Innovation Awards
The Petfood 2.0 Innovation Awards is a year-long program designed to celebrate companies demonstrating innovative, disruptive thinking across the formulation, distribution and packaging segments of the pet food market.
About The Honest Kitchen
The Honest Kitchen produces a line of dehydrated human-grade whole foods for dogs and cats, which are made with love in a human food facility (not in a pet food plant) for the highest possible quality standards. Dehydration is a gentle technique that removes only the moisture and retains most natural nutrients found in raw, whole foods. The private, family-owned company was founded by British Immigrants Lucy & Charlie Postins in 2002, and is based in San Diego CA. The company employs 26 people and 12 dogs. The Honest Kitchen's products are developed with uncompromising attention to detail by a company of pet lovers with a passion for food. For more information, please visit www.thehonestkitchen.com.
Contact: Carmen Velasquez
619.241.2941
[email protected]
Photo - http://photos.prnewswire.com/prnh/20141017/152762
SOURCE The Honest Kitchen
Related Links
http://www.thehonestkitchen.com
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article