LOS ANGELES, May 2, 2017 /PRNewswire/ -- A collaboration between the digitally-native winery Winc and Yes Way Rosé, Summer Water has been a breakout success, quickly selling out its first two vintages through Winc's direct-to-consumer e-commerce channel, as well as wholesale distribution. To celebrate the most recent release, and further cement its position as a lifestyle brand as much as a wine label, Winc rolled out Summer Water Societé – the company's first single-brand membership experience.
For $350, Societé members get three shipments dropped throughout the summer. Each includes three magnum bottles of rosé along with seasonal Summer Water accessories, customized and available exclusively to members.
"It's not just about the taste or the color, rosé has become a cultural phenomenon because it has its own identifiable lifestyle. Each glass represents a state of mind and a special moment, and Summer Water is the best expression of this. Societé is our effort to take this concept to the next level by delivering a curated rosé experience to your door for the entire summer," says Winc's Chief Wine Officer Brian Smith.
Societé memberships were expected to be available throughout the summer months but sold out in less than 30 days. Outside of the limited quantities of large format bottles made available for Societé members, Summer Water is also available in standard 750ml bottles at winc.com and at stores and in restaurants coast-to-coast.
"Beyond the remarkable response to Societé, the explosive growth of the Summer Water brand showcases our unique ability to harness the energy of hundreds of thousands direct customer relationships and catapult a brand to success." Explains Winc COO Geoff McFarlane, adding, "to grow a brand by 600% year over year is unusual under any circumstance but what's especially exciting about our approach is that it's driven by consumer enthusiasm and feedback rather than traditional brute-force sales tactics."
"This really represents a new paradigm in building a wine brand," says Winc Sales Director Alex Stuempfig, "partnering with distributors and accounts with real customer data and traction already in hand makes everyone more successful."
Winc expects Summer Water to continue to grow at a rapid rate and several of its other wines to follow similar trajectories. Ruza, Winc's new canned rosé brand has shown 5 and 10 times above-average adoption rates through both e-commerce and wholesale channels, respectively, within the first 60 days since release. "That's really the magic of what we've built," comments Smith "every brand is different but because of our connectivity with customers we feel like we can bring new brands to market more effectively than just about anyone."
Winc is a modern wine company for a new generation of wine drinkers. Winc makes exploring wines easy by making delicious, quality wines that are available via a direct-to-consumer e-commerce channel as well as wholesale distribution. Learn more at winc.com
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