The Hughes Group Announces Newly Developed Conference Economics Concept
FutureShow® Increases Growth and Profitability for Show Organizers
COLUMBIA, Md., June 17, 2013 /PRNewswire/ -- The Hughes Group, a leading provider of exhibits, event management and environments, today announced the development of a new model for conference economics, focused on content-driven, face-to-face communications and environments that generate better profitability and growth for organizers and sponsors of small-to-medium sized exhibitions.
In a shift away from traditional conference and exhibition models, the FutureShow® concept employs focused content and engagement between show organizers, sponsors, members/attendees, speakers and contributors to "connect with success." Show organizers can deliver increased value to all event participants, sponsors and exhibitors, at significantly lower costs, resulting in increased revenues, a higher net profit, and increased loyalty among sponsors and participants. To see a video example of how the FutureShow concept works, visit http://constellation1.com/thg/fsd/player.html.
The Hughes Group recently collaborated with Ed Jones of Constellation Communication Corp., a leading provider of planning and measurement support for event-related Return On Investment, to further develop the FutureShow concept.
"Ed Jones has a unique perspective on how the economics of face-to-face conferences and events work," said Bob Hughes, president, the Hughes Group. "He contributed a communications plan that makes the concept easy to understand."
"The FutureShow is based on sound principles of mutual engagement among all entities in a unique conference environment," commented Ed Jones, president, Constellation Communication Corp. "It is an easy, effective solution for a conference that needs a lift. I am happy to help Bob communicate the value of this great concept to the many who will find it beneficial."
The Hughes Group, a platinum sponsor of ExpoNext, in Baltimore June 20-21, invites all ExpoNext attendees to learn more about the FutureShow concept in booth 4. The Hughes Group may be contacted to arrange a discussion at the show.
About the Hughes Group
FutureShow® is the Hughes platform driving a new style of conferences, focused on content-driven, face-to-face communication, generating better value to attendants and exhibitors/sponsors.
The Hughes Group has 30 years of exhibit sales and design experience. In addition to the FutureShow®, The Hughes Group created the Xpressions display line of products, and manufacture and sell a new display system, Eventege® with the aim of having a product that reduces the logistical costs of exhibits, exhibiting and producing shows by up to 50%. www.thehughesgroup.com
SOURCE The Hughes Group
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