COLUMBIA, Md., July 22, 2014 /PRNewswire/ -- The Hughes Group, a leading provider of event management tools and event and environmental design, today announced Predictability, its innovative marketing tool designed for cost containment, improved engagement and measurement.
In the event space in need of a strategic measurement model, help has arrived with Predictability, a software solution backed with over 60 years of planning, measurement and strategic experience.
Predictability provides an easy-to-use, affordable solution for meeting planners, exhibit managers, and brand managers to predict and measure the outcome of face-to-face marketing efforts by measuring and modeling each event's logistical costs, sales leads, and marketing contacts.
Predictability's Costing section allows event cost simulations of multiple models per event, using national cost averages, show-specific numbers, or a blank form all preloaded into your calculator. Costing data is supplied and updated weekly by the Event and Exhibit Managers Association (E2MA). Predictability allows for simultaneous inventory review, property selection and new design approval while providing an archival reference for all properties, events and simulations.
The Connection section focuses on creating appropriate each event's sales goals while designing the correct engagement and environment model. Product life cycle, show life cycle, buyer profile, event location, and market conditions are deliberated.
Predictability enables a deeper understanding of the organizer's role and presents a checklist of the seven most important steps an exhibiting brand must do to be successful while maximize organizer value.
Predictability lays a strong foundation for building distinctly smarter event participation. By partnering with E2MA, the industry advocacy voice for exhibitors, Predictability is available at a significant discount through E2MA membership.
Predictability will be officially launched at E2MA's Red Diamond Congress on July 28th in Chicago.
About The Hughes Group
Our proven solutions work for organizers, attendees and sponsor/exhibitors. Increased sponsor/exhibitor retention occurs by providing actionable leads, so significant revenue is reallocated to the organizer's bottom line. Strategically linked content, sponsorship and environment create a compelling experience for the attendees. Our solutions help reduce logistical exhibitor costs, freeing time and revenue for bolstering marketing and sales efforts. Content and connections link everyone at the event making it a must-attend experience. (www.thehughesgroup.com) Follow The Hughes Group on Twitter, Facebook, and LinkedIn.
SOURCE The Hughes Group