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The Impact of Multimedia in an Immediate Gratification World

Search and Social provide instant information—but how do you make your content stand out?

Aug 20, 2013, 09:30 ET from PR Newswire Association LLC

CHICAGO, Aug. 20, 2013 /PRNewswire/ -- You've heard about the results[1] of including multimedia in marketing and communications efforts, but are you wondering how to go about using visual elements in your campaigns and promotions?

Employing Visual Content for Compelling Storytelling, a live event from PR Newswire on Thursday, September 19, 2013, at 8:00AM CT, brings together a panel of experts as they discuss how organizations and thought leaders are incorporating visuals and leveraging multimedia platforms and products to achieve a variety of goals such as: higher visibility, increased engagement, lead generation and brand loyalty.

To register for the event and for more information, click here:

The panel will also explore the future of storytelling in general, which is rapidly becoming a central component to a positive audience experience and year-round engagement and conversation—and how to optimize your multimedia strategy to produce content that stands out in the age of "information overload."

Speakers include:

  • Ed Garsten, Head, Chrysler Digital Media, Chrysler Group LLC
  • Suzanne Lavin, Vice President, Corporate Marketing, UL LLC
  • Lainey Garcia, External Communications Manager, McDonald's USA
  • Sandy Babin, Vice President of Marketing, Apple Vacations
  • Sarah Skerik, Vice President, Content Marketing PR Newswire

PR Newswire is offering members a special discounted rate of $20 with promo code PRN10.

About PR Newswire  
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Video with caption: "Our latest study shows that adding multimedia to your messages increases the number of views by nearly 10 times more than text-only releases." Video available at:

Image with caption: "Sarah Skerik, Vice President, Content Marketing, PR Newswire." Image available at:

Image with caption: "PR Newswire logo." Image available at:

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications

SOURCE PR Newswire Association LLC