The Integer Group Announces Client Partnership with Red Robin -Red Robin names Integer as Merchandising AOR-
DENVER, Feb. 5, 2014 /PRNewswire/ -- Red Robin Gourmet Burgers, Inc. (Red Robin) has selected The Integer Group as its Merchandising Agency of Record after a review run by Mzyme Marketing. The Integer Group will partner with Red Robin in building an in-restaurant and guest experience that will elevate the presence, recognition and appeal of the Red Robin brand, and connect guests in meaningful and compelling ways throughout its restaurant locations.
"Integer demonstrated outstanding creative and production capabilities which support our focus on the guest experience in our restaurants. Our objective is to simply create long-lasting relationships with our guests. Integer understands this and will be one of our valued partners, along with our National Agency of Record – Vitro, and our Media Buying Agency – Initiative, helping us to reach this objective," said Denny Post, Chief Marketing Officer at Red Robin.
"We are excited to partner with the gourmet burger authority in the casual-dining sector. Red Robin has recently launched several brand-transformation initiatives that have proven successful in driving their business and Integer will be a great complement to what Red Robin has already set in motion," said Mike Sweeney, CEO of Integer. "Not only are we confident we can help Red Robin deliver against their objectives, we are excited to work with a company that shares a lot of the same core values that we have as an agency."
About The Integer Group
The Integer Group® (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the Gourmet Burger Authority™, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries™ in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There are more than 490 Red Robin restaurants across the United States and Canada, including those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
SOURCE The Integer Group