The Integer Group Announces Mobile Shopper Marketing Partnership with XTOPOLY
-Integer and XTOPOLY partner to answer the demand for agencies to offer integrated mobile shopping solutions-
DENVER, June 18, 2013 /PRNewswire/ -- The Integer Group®, one of the world's leading promotional, retail, and shopper marketing agencies, announced today a strategic partnership with California-based mobile marketing firm, XTOPOLY. The partnership comes as Integer continues to grow its mobile marketing expertise to complement its shopper marketing capability.
"Mobile continues to play a significant role in shaping our company, the brands we serve, and the retail marketplace," said Mike Sweeney, CEO of Integer. "Shoppers increasingly rely on their phone to assist them in browsing, researching, buying and reviewing products as they move through what we call The Shopper Continuum."
The Integer/XTOPOLY partnership is founded on a shared belief that the future of retail marketing, merchandising, and promotions is intrinsically linked to mobile devices. In the shopper marketing arena, clients are looking to their agencies to recommend best in class mobile resources that have a proven track record in development and execution of uniquely mobile programs. As such, XTOPOLY brings a wealth of knowledge in developing mobile experiences across the spectrum of devices and operating platforms.
"The relationship between a person and their device is as intimate as the relationship they have with their favorite brand," said Naushad Huda, Founder and President of XTOPOLY. "Developing world-class mobile experiences for shoppers requires a combination of intimate knowledge of mobile technology, deep-rooted shopper insights and mobile-focused creativity and partnering with Integer puts us in the right place to do this."
About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
Founded in 2006, XTOPOLY (www.XTOPOLY.com) is a multi-award winning mobile interactive agency that thinks then executes. XTOPOLY is a team of strategic, creative, and development leaders dedicated to achieving a client's business goals through memorable experiences across connected screens. The agency's formula for success is founded on a strong commitment to building a foundation of strategy combined with engaging creative and best-in-class technology. XTOPOLY is nationally recognized for its award-winning work for brands in categories such as power sports, technology and entertainment.
SOURCE The Integer Group
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