The Integer Group Hires Key Talent to Grow Its Retail Arts Lab Capability
DALLAS, March 31, 2014 /PRNewswire/ -- The Integer Group®, a leading global, promotional, retail and shopper marketing agency, hired key talent to fill three new positions within its Retail Arts Lab, a physical and virtual space where the retail environment is being transformed by intersecting shopper behavior and emerging technologies.
The three new hires to the Retail Arts Lab are Laura Davis-Taylor, who was hired as SVP, Omnichannel Experience; Rebecca Walt, who was hired as VP, Director of Retail Strategy; and In Lee, who was hired as VP, Creative Technology.
Laura Davis-Taylor, SVP, Omnichannel Experience, joins Integer from BBDO where she spearheaded ShopWork, their North American shopper marketing expertise. Laura has worked with retailers and packaged goods clients such as AT&T, Best Buy, Foot Locker, Toyota, BP, Coke, L'Oreal/Lancome, Lowe's, ExxonMobil, Office Depot, Russell Athletic and Unilever; is a member of the Google Shopper Marketing Agency Advisory Council; and her book, Lighting Up the Aisle: Principles and Practices for In-Store Digital Media, is the only existing resource for how retail brands can harness technology to reinvent their in-store experience.
Rebecca Walt, VP, Director of Retail Strategy, previously worked at Harris Corporation as the Director of Business Development, Digital Retailing and Strategic Accounts and has experience with brands such as Borders, Best Buy, Macy's, Reckitt Benckiser and IRI/ACNielsen. She is focused on the planning, activating and measuring of digital experiences in retail environments to drive engagement and transaction.
In Lee, VP, Creative Technology, leads a team of interaction designers and developers in the Retail Arts Lab in testing and prototyping emerging digital experiences to meet the needs of today's connected shopper. Prior to joining Integer, he was Co-Founder and Chief Creative Officer of Allure Fusion Media (AFM), which specialized in creating digital retail signage network solutions for advertising, point of sale and promotional marketing.
"The addition of these three very talented and forward-thinking team members adds significant value to our company and to the core of our Retail Arts Lab," said Ellen Cook, President of Integer Dallas. "The lab is where we see just how far we can push technology while exploring the art of branding and the science of selling as well as a place where we come together with our clients to create the future of retail."
About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail and shopper marketing agencies and is a key member of Omnicom Group Inc. Integer lives At the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE The Integer Group