Promotions include Terry Logan, who has moved into the role of Vice President, Head of Venture & Experience Design for the Retail Arts Lab, one of the agency's most sought-after client offerings. Through technology and storytelling, the Retail Arts Lab delivers new approaches to foster innovation at retail, creating technology-driven shopping experiences to stimulate commerce. Ben Kennedy has been promoted to Vice President, Market Development & Digital Ventures. In this role, Kennedy will anticipate the evolution of digital and design commerce solutions to meet current and future client needs.
In addition to these executive appointments, The Integer Group has invested in talent and organizational structure to ensure business leaders deliver integrated commerce solutions with vertical expertise. The agency has significantly expanded its portfolio of specialists within the Retail Arts Lab, Digitail® (eCommerce and eRetail), UX/UI, Social Media, and Creative Technology/Delivery.
"We've invested in best-in-class professionals and established specialized teams, such as our 'Maker Team' that tweets in a minute, Instagrams in an hour and YouTubes in a day, to produce and deliver in real-time," said Morgan McAlenney, Executive Vice President, Digital for The Integer Group. "Collectively, we are shaping the 'total consumer experience,' spanning the breadth of touch points that power transactions."
Added Mike Sweeney, CEO of The Integer Group, "We must evolve as the shopper journey evolves. We were at the forefront of retail's convergence with digital when we established our Digitail® practice in 2008; and now, with shopping happening anytime and anywhere, a new tipping point has been reached. We must meet the demands of the modern shopper by creating and elevating consumer experiences with a focus on commerce."
About The Integer Group®
The Integer Group® (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling®, driving transaction and creating seamless brand experiences for shoppers. Integer works with a broad set of clients across several categories including retail, beverage, consumer packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has approximately 1,200 employees across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE The Integer Group