The Investment Answer - The New Book for Main Street that Wall Street Doesn't Want You to Read

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Aug 24, 2010, 08:45 ET

MENLO PARK, Calif., Aug. 24 /PRNewswire/ -- Wall Street brokers and active money managers exploit the public's lack of expertise and understanding for their own benefit. The Investment Answer exposes these tactics and educates investors about what really matters in investing.

Co-author Gordon Murray says, "The book clearly explains the answers to the five key questions any investor needs to know to have a successful investment experience."

The book is written by Dan Goldie, who has advised individual investors for the last 20 years, and Murray, a 25-year Wall Street veteran who has worked with many of the world's largest and most sophisticated institutional investors. The two come from opposite sides of the industry, and the fact that they have reached the same conclusions about how to invest is a testament to the universal logic of their approach.

"Most investment books are either too long, too complicated, or lack academic rigor," said co-author Dan Goldie. "After having the book edited and reviewed by prominent academics and industry professionals, we are confident that it fills a void that exists in today's investment literature."

Praise for the book:

"Gordon Murray and Dan Goldie have written a book that every American should read. Its clarity de-mystifies the investment process and its insights can make anyone who reads it a better investor." - Bill Bradley, former United States Senator

"Gordon Murray and Dan Goldie share secrets that Wall Street would rather you not know. You can implement a few simple strategies at a very low cost that will outperform most of the stock picking and complicated advice hawked by high-priced brokers. Read this book and prosper." - Joseph Grundfest, former SEC Commissioner, co-founder of Financial Engines, and Professor of Law and Business at Stanford Law School

"Goldie and Murray have distilled the essence of the matter, and explain in clear English, the advantages of using a fee-only financial advisor, how to select such, and how to work with one in the short and long run. This is sound advice, which you will rarely if ever get from a daily financial newscast." - Harry Markowitz, Ph.D., Nobel Laureate in Economics, 1990, Father of Modern Portfolio Theory

"An excellent primer for the investor who is not a finance specialist." - Eugene Fama, Robert R. McCormick Distinguished Service Professor of Finance, Chicago Booth School of Business, widely recognized as the "father of modern finance"

"Murray and Goldie use simple yet compelling logic to explain the fundamental principles of investing. Their clear advice will improve your investment experience." - Kenneth French, Heidt Professor of Finance, Dartmouth College, Tuck School of Business

"I'm glad to see Gordon and Dan collect these insights into a handy, easy-to-use primer so Gordon can stop explaining these principles at Sunday brunch and family birthdays. Full disclosure: Gordon's my brother-in-law. That said, I found this slim volume incredibly helpful in explaining how to think about investing. It's reassuring to know there are some simple principles anyone can keep in mind to make decent decisions and banish the vague anxiety most of us have about where we've put our money." - Ira Glass, Edward R. Murrow Award winner, Host of NPR's This American Life

"Wow! Goldie and Murray have just hit a home run. If I could give only one book on investing to my friends and family, this one would be it." - Bob Waterman, co-author, In Search of Excellence

Book's Website: http://www.theinvestmentanswerbook.com

Download PDF version: http://www.theinvestmentanswerbook.com/The_Investment_Answer.pdf