2014

The Knot Enhances #1 Wedding Planning App With Unique Local Inspiration And Vendor Reviews -- 80% of to-be-weds using smartphones to plan weddings, spending millions of minutes in The Knot mobile apps --

NEW YORK, April 3, 2014 /PRNewswire/ -- Finding the perfect wedding photographer, venue, band or florist just got easier for engaged couples on the go. Today, The Knot (TheKnot.com), the number one wedding planning resource, announced a groundbreaking addition to their popular wedding planning app, The Knot Wedding Planner App for iPhone. As a complement to the beloved wedding checklist, budget and guest organizers, couples can now connect with local wedding vendors, read reviews and see thousands of inspirational photos from recent weddings in their area.

"The Knot mission is to make wedding planning easier and more fun in every medium. Our current obsession is, obviously, mobile!" says Carley Roney, cofounder of The Knot. "The Knot Wedding Planner App now has the addictive real wedding albums and quality vendor listings TheKnot.com is famous for, enhanced with the unique features mobile makes possible – sourcing information tied to your exact location and being able to instantly contact the businesses who can make your wedding dreams possible."

The Knot Wedding Planner App joins The Knot Wedding LookBook App, the #1 wedding fashion app, in the suite of sophisticated mobile products designed by The Knot to meet the needs of the new mobile millennials getting married. The Knot 2013 Real Weddings Study of 13,000 brides found a dramatic rise in couples' use of mobile devices to plan their weddings. In fact, 9 in 10 (88%) engaged smartphone owners use it for wedding-related tasks, with 7 in 10 (69%) using it for photo-related activities and more than half (56%) using it to look up vendor information.

The Knot Wedding Planner App

Simple and elegant, the new The Knot Wedding Planner App solves the three biggest problems of planning a wedding: organizing everything, finding inspiration and hiring the right vendors. Since its launch in late January, brides and grooms have spent more than 3 million minutes inside the app, viewing more than 36 million wedding vendor recommendations.

  • 50,000 Photos. Fresh wedding inspiration + a single place to save it all. Cakes, bouquets, favors, reception ideas… entire weddings! The app helps you discover photos of the best ideas nationwide – or hyper-localized images of weddings in your area -- to seamlessly connect you with the perfect ideas and the vendors who created the look. Love that reception? With two clicks, a couple can find the venue, read reviews, check availability and source the entire team responsible for the wedding, from planner to florist and photographer. Best of all, the app lets you have all of your wedding inspirational images with you at all times. Favorite a cake on the app, then view all those details in full size on your desktop; favorite a bouquet on your desktop and show it to your florist on the app.
  • 120,000 Vendors. Find and communicate with the team to make it happen. As couples browse through more than 50,000 wedding photos (all tagged with the local vendor in the US that made it happen), they are linked directly to the approximately 120,000 wedding vendors across the country that can make their dream weddings come true. Love the vendor? Check out all their other work and get in touch right there from the app – no need to add to that growing to-do list! From the florist and planner to the photographer and cake baker – find the perfect vendor for you, wherever your wedding will take place from New York City and San Francisco to Miami and Seattle and everywhere in between.
  • Planning Tools. The stress-free way to wedding organization. The app features every tool a couple needs to keep the hundreds of wedding to-dos, tens of thousands of dollars and constantly changing guest list organized. The app also seamlessly syncs with desktop versions of these popular tools on TheKnot.com:
    Checklist – What's next? The Knot experts give you your next task, plus a shortcut to help make it happen online.  You check it off when completed – and your progress is noted!
    Budgeter – Enter all actual expenses as you incur them on the app, and then check it out on the desktop to get the big picture of spending and expenses.
    Guest List Manager – Manage those RSVPs as they come in on the app, then track it all from invitations to thank-you notes on your desktop.

Wedding LookBook by The Knot 

The number one way brides are now looking at wedding dresses on mobile, The Knot Wedding LookBook solves the problem of finding the dress a bride loves and helping her figure out where she can try it on near her. The app makes it possible for the 41% of brides who are browsing and researching wedding dresses on mobile to find their dream wedding dresses 24/7 – no need to be in a store or even in front of a computer. Brides can browse through more than 6,000 wedding dresses. Plus, due to popular demand, bridesmaid, mother of the bride and flower girl dresses are now available too.

The stress-free search allows her to search by designer, style, shape or price. She can zoom in on any dress to see the smallest detail, bookmark her favorites, share them on social media and, best of all, find the nearest store that carries those top dress picks. Love that gorgeous gown? She can find it near her easily to try it on in person.

About The Knot

The Knot is the nation's leading wedding resource, reaching nearly every bride in America through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; #1 wedding planning and fashion apps The Knot Wedding Planner and Wedding LookBook by The Knot; The Knot book series; syndication placements across the Internet and regular television appearances. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), a consumer Internet and media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.

CONTACT:
Stephanie Fraiman
Public Relations Manager
The Knot
(212) 515-3595
SFraiman@xogrp.com

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SOURCE TheKnot.com



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