The Lay's Brand Issues Last Call For Consumers To Submit Next Great Potato Chip Flavor … For $1 Million Grand Prize Submissions Open on DoUsAFlavor.com until April 5; Four Finalists Will Be Chosen; One Will Walk Away with Potato Chip Fame and Fortune
PLANO, Texas, March 11, 2014 /PRNewswire/ -- Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great Lay's potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million grand prize. Submissions are open on www.DoUsAFlavor.com until 11:59:59 p.m. (EST) on Saturday, April 5, 2014. This marks the second time the Lay's "Do Us A Flavor" contest has been held in the U.S.
As part of this year's contest, four finalist flavors will be fully developed by Frito-Lay's culinary experts and unveiled in summer 2014. Then, it will be up to fans to vote for their favorite finalist flavor with the winning flavor being revealed in November 2014. The three runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of the winning flavor's net sales for the period July 1, 2014 through July 1, 2015 (whichever is higher).
This year's contest offers consumers even more opportunities to demonstrate their passion and creativity for potato chip flavors. Fans are able to choose from three potato chip forms – Lay's Original, Lay's Kettle Cooked and/or Lay's Wavy – for their flavor ideas. Fans can submit their flavor suggestions on www.DoUsAFlavor.com, via Twitter (follow @Lays for details), on www.YouTube.com/Lays, through the Lay's Facebook Page or by using their cell phone to text FLAVOR to CHIPS (24477). To submit, fans are asked to provide their name, flavor name, up to three ingredients, the chip style and a 140-character description or inspiration for their flavor.
The "Do Us A Flavor" contest made its U.S. debut in summer 2012 with consumers submitting nearly four million potato chip flavor ideas. From bacon to apple to cheese, fans offered a multitude of yummy flavor combinations, and Lay's Cheesy Garlic Bread flavored potato chips ended up being America's favorite. Inspired by her favorite restaurant dish, Karen Weber-Mendham from Land O'Lakes, Wisconsin earned the $1 million grand prize.
The "Do Us A Flavor" contest has been wildly successful around the globe, with consumers suggesting more than 12 million ideas for potato chip flavors. From the United Kingdom and India to Australia and South Africa, the "Do Us A Flavor" contest has resulted in a wide spectrum of popular consumer-created chip flavors, including Mastana Mango, Walkie Talkie Chicken, Caesar Salad, Chilli & Chocolate, Late Night Kebob and even Cajun Squirrel.
More details and official contest rules are available at www.DoUsAFlavor.com
Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
SOURCE Frito-Lay North America