THE LEGEND OF NARA BEGINS... MGA Entertainment Goes Buggy This Fall With the Launch of an All-New Boys' Property for Ages Six and Up

VAN NUYS, Calif., Feb. 15 /PRNewswire/ -- What's the buzz?  MGA Entertainment announces its entree into the world of boys' toys with the Fall 2010 launch of The Legend of Nara™, an exciting new property for boys ages six and up that is both fantastical and mysterious.  Showcasing a mythical world of insects, The Legend of Nara™ is the only collectible assortment of bugs that truly looks like bugs.  Featuring motorized and removable underbody chassis that allow kids to swap out bug bodies, along with a chassis hook to help guide the bugs along their route as they race and battle, The Legend of Nara™ is sure to ignite the imaginations of boys everywhere.

According to legend, a massive meteor storm has pummeled the Planet Nara, changing the landscape forever. Amidst the ruins, a once peaceful insect population begins to transform.  Their bodies begin to elongate; their limbs begin to mutate. The four tribes that once shared the Narian Valley become warring factions in their search for ultimate power. Let The Legend of Nara begin!"

"MGA has proven its excellence in the realm of girls' toys as witnessed by the success of Moxie Girlz and Bratz," said Isaac Larian, CEO of MGA Entertainment. "We plan to bring that same passion and expertise to boys' toys with the launch of The Legend of Nara."

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Moxie Girlz™, BFC, Ink. ™, Bratz®, Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.bratz.com, www.moxiegirlz.com, www.littletikes.com, www.bfcink.com, www.myepets3D.com.

Andrew Sroufe

Salmon Borre Group

847/582-1610  andrew@salmonborre.com


Susan Hale

MGA Entertainment

818/221-4326  shale@mgae.com


SOURCE MGA Entertainment, Inc.



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